Change coffee culture, cognition, elegance and feeling to be cultivated

For many consumers living in China's first-and second-tier cities, coffee is no stranger to life. It is not difficult to encounter a coffee shop with a unique flavor in the streets of "North Shanghai, Guangzhou and Shenzhen", Chengdu, Qingdao, Dalian and other places. With the accelerated pace of life and changes in eating habits, coffee is gradually coming into the daily life of Chinese people, and coffee machines are also gradually known to more Chinese consumers.

In the face of today's untapped market, starting from 2014, increasing Chinese people's understanding of the history of coffee, reshaping the experience created by business coffee, and advocating consumers to start a life of elegant enjoyment and taste of coffee should be the top priority of coffee brands.

The coffee market has great potential.

China has a huge population base, coupled with people's growing acceptance of coffee culture, coffee machine market potential is huge. As the birthplace of tea culture, China has been carrying out tea culture for thousands of years, gradually forming a kind of tradition and a kind of heritage. Limited by Chinese traditional culture, consumption level and consumption concept, coffee rarely appears in the public view for a long time, and the coffee market has been relatively minority. Coffee has really entered China for more than ten years, from the beginning of foreign brands domination to now domestic and foreign brands compete with each other, the Chinese coffee machine market has experienced great development.

In recent years, coffee culture has gradually sprung up in China, and the bustling neighborhoods and business offices of major cities have become areas where coffee shops cluster. Recently, Pascucci Coffee, which has a long history of 130 years, has also made its debut in Beijing.

As the east wind of paying attention to coffee history and respecting mellow and positive taste is getting stronger and stronger, many high-end brands that used to operate only in Europe have also thought of the horn to enter the mainland market with the arrival of Pascucci Coffee, and will begin to convey the coffee culture of more than a century. According to the person in charge of the Pascucci coffee brand, Pascucci coffee has not gone the usual way since it entered China. CAFFE PASCUCCI's strong vitality comes from the outstanding brand genes: from the selection of high-quality coffee beans in the world's three golden origin zones, to the patented slow baking process with the integration of humanities and technology, and then to the ingenious hand-drawn flowers, PASCUCCI has always adhered to the family mission of "century-old classic quality glory" to continue the brand value around the world. Looking back on the coffee industry history of PASCUCCI130 for many years, it has brought valuable innovation to the coffee industry, holding hands with Moto GP and other sports events, adding passion and vitality to the brand; the endorsements of Italian models also make the brand more fashionable, resulting in PASCUCCI's everlasting business legend.

It is worth noting that China's coffee market is booming and has become one of the most important strategic markets for Pascucci coffee in the world. We will bring more elegant experiences to Chinese consumers in the future. The entry of Pascucci coffee undoubtedly enriches the competitive form of the Chinese coffee market. A person in charge of an enterprise, who spoke on condition of anonymity, commented: "Pascucci Coffee, which is chain-owned and developed, has a very good consumer base in China and even the whole world. Relying on the previous century-old brand advantages in the coffee field, it can open up the Chinese coffee market from another angle and lead the spread of coffee culture in China."