When coffee goes from niche to mass

In China, coffee gradually steps off the "aloof" altar, from the minority to the public. Coffee has long been gradually integrated into life, becoming a good companion for work, life and study, silently warming that small corner of people's hearts. This change is closely related to the domestic economic situation!

China's per capita GDP has reached more than $6600, coffee-led leisure catering has entered a stage of rapid development, is expected to usher in the coffee industry explosion period from 2014 to 2018. This is because, with the steady development of the economy, a social group called the "middle class" is gradually growing. And the middle class is the main consumption of leisure catering, more fond of coffee, for high-quality coffee is full of enthusiasm and expectation!

With the arrival of Italian century-old coffee brand CAFFE PASCUCCI, domestic coffee lovers have made up for the lack of authentic Italian coffee in China. Compared with other brands, CAFFE PASCUCCI can provide consumers with higher LEVEL of Italian coffee, with handmade, artistic, century-old heritage, classic brand culture.

CAFFE PASCUCCI brand history originated in 1883, in more than a hundred years of development history, has always adhered to the family business, experienced the Industrial Revolution, World War II and other periods. CAFFE PASCUCCI inherits the advantages and traditional technology of espresso very well. At the same time, it continues to innovate and develop to bring people more delicious and mellow coffee.

CAFFE PASCUCCI store layout is simple and fashionable, space tone is mainly black and red, with Italian style. Italian sculptors personally carve classic styles full of humanistic feelings, showing taste through artistic decoration, passing on the warmth of authentic Italian coffee to hundreds of millions of customers.

Unlike the mechanized production of modern coffee, CAFFE PASCUCCI adheres to the traditional hand-drawn flowers of Italian coffee. This kind of handicraft is particularly simple and precious in today's noisy industrial era, and with the continuous innovation of CAFFE PASCUCCI, it coruscates a strong vitality. Therefore, Italian coffee culture has been reborn in CAFFE PASCUCCI, and is popular all over the world with its irresistible charm.

At present, CAFFE PASCUCCI has more than 1500 stores around the world and thousands of followers. But, "wherever you are in the world, as long as you walk into the CAFFE PASCUCCI store, the coffee quality, experience and service you enjoy are the same and unparalleled." This is not only CAFFE PASCUCCI's solemn commitment to consumers, but also the global standardized management principle that the brand always adheres to.