How to be a coffee shop owner?

Today, China has become one of the most important markets for international coffee brands. With the increasing demand for coffee, many people have the idea of opening a coffee shop. But behind the seemingly elegant and relaxed, it is beset with difficulties, which defeats many high-spirited people! in 2014, Italian century-old coffee brand CAFFE PASCUCCI entered China, and in just a few months, it captured a large number of fans with authentic espresso quality and elegant Italian feelings. Now, let's learn how to be a good coffee shop owner through CAFFE PASCUCCI!

Interest-- like coffee

If you don't like coffee, please don't open a coffee shop because it's hard. If you want to open a coffee shop, you must like coffee, because you can have fun in bitterness! Why Italian coffee is famous all over the world, because Italians are fond of coffee, they pursue it assiduously and study constantly in order to drink better coffee. For example, the invention of the so-called "soul of coffee" Espresso, thus creating a new school of coffee: espresso. In CAFFE PASCUCCI, you can drink authentic Espresso, with obvious caramel and smoky taste, travel to dozens of countries around the world, countless fans!

Specialty-Coffee knowledge

As the owner of a coffee shop, you must have professional coffee knowledge, not only share coffee knowledge, but also be able to make coffee, which is convenient to greet customers and ensure the quality of our coffee. In CAFFE PASCUCCI's headquarters in Italy, the head of the company, Mr. Albert Pascucci, who is also the third generation heir of the PASCUCCI family, is still involved in the selection and identification of coffee beans and other key work to check the quality of coffee! If there is no professional knowledge reserve and rich experience, certainly can not be qualified for this job!

Strict-- Excelsior

The quality of coffee is a decisive factor in the business of the storefront. As the owner of a coffee shop, we must strive for perfection in terms of quality. For example, the quality of coffee beans, the taste of coffee, the appearance of flowers, the quality of coffee cups, etc., are the embodiment of quality, all need to be strictly checked! In CAFFE PASCUCCI, adhere to the brand mission of "perfect a cup of coffee to the last sip", the raw materials are organic coffee beans from gold producing areas, send out rich aroma through scientific baking in the headquarters production base, adhere to the traditional Italian hand-drawn flowers, and so on, and finally deliver a perfect cup of coffee to customers!

Style-- artistic accomplishment

Although cafes are already common, they do not interfere with the elegant nature of cafes. The style of a coffee shop can be clearly seen from the decoration of the store, the placement of seats and the playing of music. As the owner of a coffee shop, you have to check these places yourself. As a result, the cafe owner's own knowledge also directly determines the style of a cafe. Italy is the art capital of Europe, where the Renaissance sprang up, the romantic Roman mythology was born here, and the brilliant cathedral rose here. In CAFFE PASCUCCI, the decoration has an obvious Italian style, and the elements of the European art capital fill every wall, hand-made by Italian sculptors!

Persistence-perseverance

It's fresh to open a coffee shop at the beginning, so everything is full of fun, but after it's fresh, it's tedious. So, if you want to be a cafe owner, you must persevere, always maintain enthusiasm and vitality. CAFFE PASCUCCI has a history of 132 years and has experienced many turbulent periods such as the Industrial Revolution and World War II. After the changes of the times, the original intention should not, inherit the traditional coffee production and processing technology, continue to provide people with more delicious and fragrant coffee. The heavy precipitation of this kind of years makes the coffee particularly fragrant, which is incomparable to the new brand!

These are just the basic qualities of a coffee shop owner, but they are enough to stop a lot of people. If you don't want to work so hard and want to open a coffee shop quickly, well and easily, then choosing a mature brand to join is the best choice! For example, the CAFFE PASCUCCI mentioned above!

At present, CAFFE PASCUCCI has opened its franchise business around the world, and its franchise business in China is fully responsible for Paskucci (Beijing) Coffee and Beverage Management Co., Ltd. (hereinafter referred to as Paskucci Beijing Company). Paskucci Beijing can help franchisees make full use of the advantages of the CAFFE PASCUCCI industry chain to provide all-round support in store decoration, raw material distribution, equipment introduction, personnel training and so on. Let the franchisee be a relaxed and professional coffee shop owner!