When books encounter the mode of cooperation between coffee bookstores and coffee shops

Following the release of "gallery" by Lin Moore, the "Tongxi Art Museum" in Tongxi Ruidu Square has also been put on the agenda; various theme exhibitions in Hongyue City, Cat's Sky City concept Bookstore in Jiangning Wanda Square, and paper coffee in popular bookstores. In the eyes of the public, today's shopping malls are becoming more and more "cultural". Now is the wedding season, the reporter learned from the major shopping malls, "wedding culture" has also been integrated into marketing, and the newly opened business projects pay more attention to the importance of "culture".

In recent years, the format of shopping malls has gradually changed from commodity collection to lifestyle, and bookstores have become the new standard after cinemas, skating rinks and dessert shops. However, these bookstores are not a single book management, compound management has become the mainstream, books + coffee coupled with highly culturally creative storefront decoration has become a magic weapon for shopping centers to gather popularity.

The reporter learned that at present, Volkswagen Book Company has opened its third-generation stores in Shui you City, Wanda Department Store, and Dongcheng Hui. among them, the stores in Shui you City are decorated with the theme of "travel", and walking among them is like swimming in the sea of books. According to the person in charge of Volkswagen Book Company, the storefront with the combination of books, catering, and office supplies can still give readers an amazing feeling, and many readers who enter the store will take out their mobile phones to take photos. Netizens commented that "Nanjing's most literary and artistic bookstore" and "Nanjing's most suitable bookstore for falling in love" are really awesome.

"the travel-themed storefront, with huge railway tracks hanging in the air, makes your thoughts float away." From the readers' point of view, tasting a pot of coffee and feeling the warmth of the afternoon through the fine sunshine outside the window brings the most exquisite and purest life. The reporter learned that the transformation and attempt of the third-generation Book City of Volkswagen Book Company paid more attention to the readers' sense of experience, and creatively integrated books, coffee, light meals, tea, and stationery, transforming it from the traditional retail industry into a cultural service provider, so that the bookstore could really become a charming cultural landscape.

In addition, the Sky City concept Bookstore in Jiangning Wanda Square is also unique, with minority magazines, postcard walls, and handmade milk tea. The key is the small and fresh decoration to create a consumption space with a great atmosphere. According to industry insiders, under the impact of online shopping and electronic reading, physical bookstores create a personalized reading atmosphere for readers through the combination of "coffee and books", bringing unexpected popularity.

New business pays more attention to "culture".

At present, it is not difficult to see the weight of "culture" from the newly opened commercial projects. in addition to gallery and art exhibitions, more commercial projects pay more attention to the atmosphere of "culture", so as to enhance the style of shopping malls and attract the flow of people.

Last Friday, the reporter learned from the investment press conference of Wangu Hui Life Plaza in Nanjing that the commercial project had been settled in Maigaoqiao Business District and received a credit of RMB 100 million from Minsheng Bank of China, with a total investment of more than 1 billion yuan. the total planned area is about 260000 square meters, of which the commercial area is 150000 square meters and there are more than 1000 parking spaces. At present, it has successfully signed 8 first-tier well-known brands, including Starbucks, Pizza Hut and Baby Island, which will become the first large-scale life shopping mall in the north of the city after opening.

In addition to gathering hundreds of high-end brands at home and abroad, Wangu Hui Life Square highlights the concept of culture and art, among which the experiential planning concept of "close to nature and cross-strait characteristics" will lead the business in the north of the city. From the effect picture of the project, it is not difficult to see that when you are in Wanguhui Life Square, consumers will feel the effect of changing scenery. The wonderful connotations and activities such as built-in plants and landscape, art and humanities displayed, citizens' leisure and entertainment, future art and culture exhibition, fashion SHOW field and parent-child Party have become the exclusive fashion and vitality of Wanguhui Life Square.

Wu Renmiao, director and general manager of Wangu Hui Life Plaza, caused a strong response to the detailed planning of the project and the prospect of future development, and marked that the reform of the business circle in the north of the city has entered a new pattern of one-stop shopping experience. The shopping center will be characterized by simplicity, health, humanity and warmth, and will use the most abundant and advantageous formats to enhance its overall commercial value, create a unique charming consumption space, and bring a strong wave to consumers in the north of the city. change the consumption habits of the north of the city, and open a new era of the rise of commerce in the north of the city.