Roebuck Coffee gives you a taste of Italian coffee culture.

Roebuck coffee comes from the famous Italian brand "Roebuck". In 2012, it was introduced to the Chinese market by Guangzhou Becky Beverage Co., Ltd., and authorized by Roebuck Coffee Co., Ltd., responsible for the production and operation of the Chinese market (including Chinese mainland, Hong Kong, Macao, Taiwan).

The Roebuck lattes are so simple that they only do what they want to do, and they live independently, even if the life is not very rich, as long as it is their own choice; they enjoy it, although it may be just a cup of tea, but as long as they like it. "Roebuck" lattes, in fact, are using their own way of thinking to inject a ray of warm milk flavor into this cup of bitter coffee of life. They inadvertently coruscate the originally difficult and boring life with a kind of sweet fragrance and add love to life. Who can say that this is not an art of life? If you want to do it, make a latte. If you smell yourself, you will infect others.

Although everything is difficult at the beginning, after two years of correct navigation of the management and the unremitting efforts of the employees, Roebuck latte has been recognized by its peers, and the young consumers also have some knowledge of the brand of Roebuck chivalry culture. The strategic goal of Roebuck Coffee is much more than that. The real purpose of Roebuck Coffee is to create a coffee brand of China's own and to play a leading role in creating domestic coffee brands.

In just a few years since the introduction of Roebuck coffee to the domestic market, its elegant fashion and brand image with the spirit of the times have been widely recognized and welcomed by all kinds of Chinese consumers. For many Chinese, Roebuck's "knight" logo represents not only the best coffee, but also a synonym for the modern way of life.