Is the white coffee cup more bitter to drink coffee? Please use a blue coffee cup

The same coffee, loaded in different color coffee cups, will make people drink different tastes? Adding to the claim that humans are visual animals, a recently published research paper showed that using white coffee cups made coffee taste more bitter and less sweet, while using blue coffee cups made coffee taste stronger.

Cases where color affects taste are common. Studies have shown that if hot chocolate is drunk, creamy glasses increase its sweetness and aroma. The best use of this theory may be in the area of dieting: blue makes people lose their appetite, and blue utensils and decorations help them diet better.

Want a stronger coffee? Blue coffee cup, please.

Besides cream, sugar and milk, do you know what else can change the taste of coffee? The answer is: the color of the coffee cup. It sounds unscientific, but there is scientific evidence for it, as confirmed by an article published in Flavour in November 2014.

The study, led by Australia Commonwealth University psychology lecturer George Van Dorn, conducted two experiments to see if the color of the coffee cup affected consumers 'perception of latte taste. In the experiment, participants were asked to drink coffee from white, clear and blue coffee cups and recorded their perception of the bitter taste of coffee.

The results showed that the color of the coffee cup greatly affected the participants 'judgment of coffee taste: subjects who used white coffee cups experienced lower sweetness and stronger bitterness than clear and blue coffee cups. Blue coffee cups, however, enhanced both bitterness and sweetness, leading participants to believe coffee was stronger.

Dorn said: "Our research confirms that the color of the coffee cup can really affect the sensory experience of coffee,""the significance of this result is that cafes, baristas and even pottery manufacturers should face this problem, perhaps the color of the cup can affect consumers to become frequent customers or not to return."

Color affects taste, blue helps lose weight

According to the Medical Daily, there have been several previous studies that suggest that judgments about food quality may be influenced by the characteristics of food containers. A 2013 paper published in the Journal of Sensory Studies examined the question of what color cup hot chocolate tastes better. The results showed that despite the fact that the sweetness and aroma of hot drinks did not change with the color of the cup, subjects did believe that cream-colored cups increased the sweetness and aroma of hot chocolate.

According to Life Times, if you can't see the color of food, your sensory abilities will decline. A study by the University of Washington in the United States showed that once the color of the drink was changed, most people had difficulty identifying it correctly, regardless of the color,"only 70% of people could taste grape drinks, 30% could distinguish cherry drinks, and 15% could taste citric acid."

If you take advantage of the influence of color on taste, it will have unexpected effects. Red can give people a warm, festive and peaceful feeling, yellow can make people feel warm and comfortable, both can increase appetite, and the combination of red and yellow can make people unconsciously eat a few more mouthfuls, said Liya Trish Eisman, author of "Color with Heart." Similarly, Takao Moto, author of Japan's "Color Psychology," believes that blue represents quietness and calmness, can produce a quiet effect, and can produce potential hints that people cannot eat. If blue light is played in the refrigerator, people will not want to eat much, which will help diet.

After reading this report, if you drink Chinese medicine or herbal tea in the future, you really can't drink it from a white bowl. Change to a blue bowl and you may not feel so bitter!