Sales of "capsule Coffee" quadrupled in five years

According to Euromonitor, global annual sales of capsule coffee have tripled in the past five years and are now worth $10.8 billion, while the overall coffee market has grown by only 35 per cent in five years.

The advantage of the capsule is that it is simple and convenient, and the quality of each cup of coffee can be basically the same.

The idea of coffee capsule was born in 1976, and it is specially used for capsule coffee machine. Under the leadership of Eric Favre, Nestl é launched the world's first coffee capsule product, Nespresso.

As a coffee connoisseur, Eric Favre visited countless cafes in Italy and tasted thousands of cups of espresso coffee with different flavors. He found a different way for his boss to make espresso in a coffee company called Sant' Eustachio in Rome. When he operated the espresso machine, he often pulled the handle because he thought the machine was malfunctioning, making a large amount of compressed gas into the cup, and was inspired to develop the coffee capsule products that people see today.

In 1986, Nestl é officially made its coffee capsule department independent, Nespresso SA was established, and the inventor / founder Eric Favre became CEO. Eric Favre left Nestle in 1989 to set up his own independent coffee capsule company, MONODOR. In 2000, it began to cooperate with LAVAZZA to promote the technology and products of coffee capsules.

The name coffee capsule is completely translated from the English name. Capsule means capsule in English. Although it is a drink, it has a name like medicine. However, the name does vividly reflect the characteristics of coffee capsules, like medicinal capsules, colloid packaging contains powdered substances.

The advantage of coffee capsule is that because the texture of the capsule wall is relatively hard and the prototype is well maintained at high temperature, high-pressure steam can be injected into the capsule to completely precipitate coffee with crema, that is, coffee fat, full-bodied espresso under pressure, which can better ensure the aroma of the coffee.

At present, the main brands that produce coffee capsules are: Nestle's Nespresso, K-cup, Italy's Oro (Ovo, LAVAZZA, Monodor, Gaggia's ecaffe and Cankun's caffe tiziano and so on.

Nespresso, which accounts for half of capsule coffee in Europe, launched a capsule-packaged concentrated tea drink in Europe in 2012 and introduced the product to the Japanese market a year later.