What’s It Like Drinking Coffee in Bed at IKEA?

Most people grab coffee standing at a counter or sit at a small café table. But what if your morning brew came with a proper mattress, fluffy pillows, and zero need to put pants on? That’s the exact experience one London pop-up offers — a café where you literally enjoy coffee and meals in bed.

Short answer: you order food and coffee, pick a pillow, slip into something comfy (like your own pyjamas), climb into a real IKEA bed, and get served breakfast or snacks right there — all while listening to soft background music. It’s as cosy as it sounds.

What Is This Bed Café?

Located on Leonard Street in London’s Shoreditch district, this temporary café is run by IKEA — yes, the Swedish furniture giant. Titled “The Most Comfortable Café in the UK,” it invites guests to enjoy coffee, breakfast, and even afternoon tea while lying in actual IKEA beds. The space opened with minimal fanfare but quickly drew attention for its oddly perfect blend of food service and home furnishing marketing.

How Does the Coffee-and-Bed Experience Work?

The process is simple but carefully staged:

• Step 1: You enter and see a sign declaring it “The Most Comfortable Café in the UK,” then approach a minimalist IKEA-style reception.
• Step 2: Order your meal — options include coffee, traditional breakfast, or afternoon tea. The café is open daily from 7:00 AM to 3:00 PM.
• Step 3: Choose a pillow that suits your comfort level.
• Step 4: Wear pyjamas — bring your own or just show up in them.
• Step 5: Climb into a full-sized IKEA bed.
• Step 6: A server brings your food and coffee right to you in bed.

The menu includes classic British breakfast items like smoked salmon and toast, as well as traditional Swedish fare. In the afternoon, they serve biscuits and cakes. Background music keeps the vibe relaxed. You can also nap after your meal if the mood strikes.

Why Did IKEA Open a Bed Café?

IKEA conducted research and found that 50% of British people had never eaten breakfast in bed. The company saw an opportunity to promote the idea of comfort — and, of course, to showcase their beds and bedding products. The café lets visitors enjoy a relaxed meal in a bed setting, potentially inspiring them to recreate the experience at home.

Beyond the novelty, it’s a smart marketing play: after enjoying their meal, customers are very much encouraged — though not required — to browse and even purchase the very beds and bedding they’re using. Of course, you can also just visit, enjoy the free experience, and leave without buying anything.

Frequently Asked Questions

Is the bed café still open?

The article does not specify whether the bed café is a permanent installation or a limited-time pop-up. However, it describes the café as something that recently opened on Leonard Street, suggesting it may have been a temporary event.

Do I have to buy IKEA furniture or bedding?

No, you are not obligated to buy anything. The café experience is open to the public, and you can enjoy your meal in bed, listen to music, and relax — all without making a purchase. Of course, you’re welcome to browse and buy if you want to.

What kind of food is served in the bed café?

The café serves a range of items including classic British breakfast (like smoked salmon and toast), traditional Swedish breakfast, along with afternoon options such as biscuits and cakes. Coffee is also available throughout the day.

Can I wear my own pyjamas?

Yes, you can wear your own pyjamas or come as you are — some guests reportedly wore their own sleepwear, while others may have changed into something more comfortable once inside.

Is there a risk of being watched or exposed while in bed?

The article jokingly raises the question of whether you might feel exposed or be watched while eating in bed, but there is no specific mention of privacy concerns or actual issues with being seen by other guests. The tone suggests it’s more of a playful worry than a known problem.

Recommended FrontStreet Beans for Breakfast In Bed

For the ultimate IKEA bed café experience at home, try FrontStreet Coffee’s Ethiopia Humbera — a bright, juicy Ethiopian single origin with notes of blueberry and jasmine, perfect with pastries. Pair it with FrontStreet’s Classic Blend for a balanced, chocolatey espresso to match smoked salmon and toast. Both beans highlight the comfort-food-meets-specialty-coffee vibe. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.