Analysis of why Japanese coffee convenience stores are so popular with customers

Convenience stores in Japan have always been famous for their convenience to the masses. I wonder how consumers will evaluate the coffee in Japan's three major convenience stores?

Convenience store coffee sales are on the rise and are on track to outpace canned coffee. The two types of coffee have their own flavor, but the fact that they can be easily bought for 100 yen does make convenience store coffee popular. What is the most popular coffee in every convenience store? In this regard, Japan livedoor news network on July 17 for white-collar women to do a "your favorite convenience store coffee" survey, together to see the ranking results.

Question: What is your favorite convenience store coffee?

1st place: 7-Eleven 42.3%

Second place: Rosen 20.9%

Third place: Family 14.4%

(Excluding other responses)

7-ELEVEN won the first place by an absolute margin. Most of the other respondents said they didn't drink much coffee. Take a quick look at the reasons why the top three were elected in turn!

First place 7-Eleven

"We provide paper bags and portable brackets. No matter how many you buy, you won't have to worry." (26 years/other/other)

Coffee smells particularly good. Cheap and freshly brewed coffee is so much better than canned coffee that I can't help buying it." (32 years/automotive related/affairs professional position)

"It's good because it's a little bitter." (32 years/real estate/professional position)

7-ELEVEN offers both hot and iced coffee. The selection of coffee beans and the method of grinding coffee are very particular about the taste of 7-ELEVEN coffee. Needless to say, the preparation of paper bags and other behaviors make people feel that the company considers the customers.

Second place Rosen

"There's no sense of contradiction. It tastes good and tastes great." (32 years/software/services specialist occupation)

"Latte coffee is especially good and cheap. From time to time, there will be big cup promotions. I'm so happy!" (33 Year/Computer Information/Development Section)

"The coffee has the right balance of aroma, bitterness and acid. It tastes good." (32 years/wholesale company/secretary assistant)

Many of Rosen's supporters found Rosen's latte particularly delicious. In addition to a wide variety of coffee, Rosen has other coffee shop drinks.

Third Family

"You can buy a medium latte for 150 yen, which is quite cheap. Plus, vanilla and milk sugar are added. It tastes very classy." (31 years/software/services specialist occupation)

"It's rich and fragrant. It's close to my favorite coffee shop, but it's a little too bitter. That's about it." (24 Years/Food·Beverage/Specialized Occupation)

"Because I can use the T-point card." (30 Years/Ministores/Services)

Shaving ice should be a family trait. A bowl of shaved ice on a hot summer's day is a treat. In addition, the rich variety of milk candy also makes customers particularly happy. You can use the T-point card that can be used in many stores, and only the whole family can use it in convenience stores.

To sum up, white-collar women's favorite convenience store coffee comes from 7-ELEVEN. There are so many shops, and it is easy to get to them near the company and on the way home. As a new service item of convenience store, convenience store coffee will attract more attention in the future.