Starbucks CEO is shocked by Chinese media complaints about the high price of coffee
[global Times Comprehensive report] Starbucks CEO Schultz spoke out after China Central Television pointed out that the price of Starbucks coffee in China is higher than that in other countries.
Local time 23, Schultz told CBS that Starbucks was "shocked" by Chinese media complaints about the high price of coffee. Starbucks has more than 1000 stores in China, and its business is developing healthily on the basis of transparency and trust from consumers and the Chinese government, he said. The cost structure of doing business in China and the investment the company makes to operate in China determine that Starbucks sells slightly more in the Chinese market than in other markets. He stressed: "the people who made this report actually do not know about the situation. I think this matter has passed."
Previously, the Seattle-based Fortune 500 coffee chain giant said in a statement on the 22nd that it was wrong to say that Starbucks' profit margin in China was higher than that in the United States. the high price is due to the high cost of local staff training and material procurement in China. In addition, Chinese consumers' spending habits are different from those in the West, where customers usually buy coffee to take away, while Chinese consumers stay in the store for a long time.
According to CNN analysis, it is not clear whether Starbucks will become the next target of the Chinese government's efforts to pressure foreign companies to cut prices.
(responsible Editor:)
- Prev
Beijing dynamic Coffee SCAA course officially recruits students
The first-level certification course for SCAA coffee roasters will be held in Beijing on September 8. At that time, ChrisWade, a special lecturer from SCAA, will open the door for students to learn the knowledge and techniques of coffee roasting, to understand the links and processes from coffee seeds to a cup of coffee from a professional point of view, to learn the concept and origin of fine coffee, and to learn coffee.
- Next
The actual exchange meeting of coffee shop management came to a successful end.
On September 26, the first coffee shop operation exchange meeting held by Guangzhou Coffee Salon ended successfully, which attracted coffee shop owners and industry insiders from Guangdong, Shanghai, Hunan and other regions to participate enthusiastically. At the meeting, the shopkeepers all expressed their own views and shared their current problems and their own solutions to the students at the meeting, which made the atmosphere of the whole exchange meeting more enthusiastic. This
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m