How does an excellent cafe detonate the coffee enthusiasm of baristas?

According to the analysis of the data, the average life cycle of China's small and medium-sized enterprises is only 2.6 years, which is very common in the catering industry with very frequent economic activities. You can often see restaurants with different signboards in the streets. They just spent money here last month, and now people have gone to the house to be empty. It is said that the catering industry is an industry with a very low threshold for investment, how can it be so vulnerable? There are many reasons, among which it has a lot to do with the mobility of employees in this industry.

Coincidentally, there is such an "enterprise" in the world, which never pays its employees wages, often works overtime, has no overtime or bonuses, has poor accommodation, eats even worse, has no meat, and is basically all green vegetables and radishes, while "employees" can work with peace of mind, be happy and at ease, and never give up. Is there such an enterprise that can survive for thousands of years? Yes, it is religion. Although it is not an enterprise in the real sense, it does provide me with a lot of ideas that can be used for reference. Religious monks mostly come from all directions, leave their homes and do not know each other, but they can practice in a temple. This is very rare.

Buddhist monastery is a special institution, which also has the pressure of survival and development, and its internal personnel management and affairs arrangement is no less complex than that of enterprises. The monks in the monastery come from all over the country, have different natures, likes and dislikes, living habits, and educational backgrounds, and subjectively "give up their loved ones and give up the pleasures of the world." it is more difficult than enterprises to manage such a group without material interests and constraints. What is amazing is why temples that have lasted for thousands of years can be found everywhere, while enterprises that have been handed down for a century are rare.

There is a thousand-year-old temple in the world, but why is there no thousand-year-old enterprise? In fact, excellent modern enterprises, there are many excellent models, these excellent modern enterprises and Buddhist monasteries do not seem to be the same, in fact, they all have to do two things.

First, promote the core ideas and maintain the cohesion of the organization.

Second, straighten out the management relationship and realize the smooth operation of the organization.

Yes, isn't a good enterprise the same as religion? As the saying goes, if you are not crazy, you will not become a Buddha! To succeed, you have to be obsessed with what you do. Countless people can't succeed because they want to succeed, but they don't want to endure it! Want the result, but do not want to implement it!

In terms of management concept, business owners are roughly divided into the following three categories:

The first category: employees work for the boss, the boss earns a career, and employees earn wages.

The second category: the boss sets up a development platform on which employees can grow, realize their dreams, make employees rich, and the boss realizes his personal ideals by the way.

The third category: the boss and employees develop together, pay for the common cause, struggle for the common ideal, grow together, and realize the common ideal.

This is the belief power that the religious world brings to us.

In the book "Corporate Religion", Jasper Kunde believes that Starbucks' success lies in the successful creation of a "Starbucks experience" characterized by "Starbucks experience" in an era when the focus of consumer demand is from products to services and then from services to experience. "employee first, customer first" as the core "coffee religion".

Just as McDonald's has always advocated selling joy, Starbucks gradually breaks down American culture into things that can be experienced, such as management that emphasizes atmosphere, personalized interior design, warm lights and soft music. Howard。 One of the value marks that Schultz imprinted on Starbucks is that what Starbucks sells is not coffee but the customer's experience of coffee.

The phrase "customer-oriented, seriously treat each customer, cook only one cup of coffee for customers at a time" originally comes from the craftsmanship spirit of Italian cafes pursuing excellence. It has evolved into Starbucks' concept of "present experience"-emphasizing the management of the "present" life experience in daily work, life and leisure.

Conclusion: it is under the influence of this strong spiritual force that the staff working at Starbucks are called Starbucks partners! The difference between partners and employees is that advocating the concept of "partners" makes those young people become our partners, while the concept of "employees" makes those young people become our subordinates. Partners will let us grow together and realize our common dreams, while employees are satisfied with food and clothing at best, so as to realize the dreams of bosses. To learn more about coffee and store operation services, please pay attention to the QR code below, the school coffee will bring you better articles and professional services!