What is fancy coffee?

Fancy coffee definition: it is a kind of exquisite work of art with excellent color, aroma, taste and shape, which is made of more than two kinds of coffee and excipients.

Fancy coffee can be basically divided into two categories (alcoholic and non-alcoholic). In the WBC final, contestants are required to make non-alcoholic fancy creative coffee, which can be innovated according to their own understanding and understanding of coffee, and create unique coffee at will, so fancy coffee is different from traditional single coffee in terms of appearance and drinking method.

At present, fancy coffee accounts for more than 80% of Chongqing coffee consumption, while individual coffee only accounts for a small part of the coffee market, but the opposite is true in developed coastal cities. For example, Beijing, Shanghai, Fujian, Guangdong, Hong Kong, Taiwan and other places are dominated by the sales of individual coffee. Consumers are more enthusiastic about individual coffee consumption, and have higher awareness and understanding of coffee.