The reason to start drinking coffee is to love coffee.

According to David Dubois, an assistant professor of marketing at a French business school, coffee has always been a true portrayal of the development of human society and the taste of people from all walks of life, from the delicacies on the table of aristocrats in the heyday of Europe in the 18th century to the mass-produced products in modern supermarkets.

With the continuous development of coffee industry, the variety of coffee products is increasing, which makes coffee a spokesman for modern people's popular life. Since Starbucks conquered the global coffee market, expensive boutique coffee, such as takeout cappuccino and macchiato, has suddenly become a bellwether of social trends.

Since 2000, coffee has become a regular on the covers of popular magazines. You'll see Mary-KateOlsen and Ashley Olsen walking the streets of New York, dressed in fashion and holding a cup of Starbucks coffee. As Hollie Mckay wrote in Fox News magazine in 2007: "handbags and headbands may make you look stylish, but to be a real Hollywood socialite, you have to have an oversized take-out coffee in hand."

Today, large coffee chains are no longer our only option. Independent boutique coffee shops dominate the trend, according to a 2013 analysis by Daily Coffee News. More and more young people are abandoning large coffee chains in favor of the latest "third wave" boutique coffee shops.

With the continuous maturity of the coffee industry, consumers have more choices, and the taste, discrimination and appearance of coffee have become more diverse than in the past. If you are still holding a cup of coffee from a large chain store, it can only show that you are a busy office worker, but if you take a small cup of espresso for takeout, the people around you will treat you differently; if you are holding a cup of Cortado coffee or a Blue Bottle takeout cup, others will think that you have good taste and know how to enjoy life.

Coffee is the star of society.

Coffee is becoming more and more refined, and its influence on people's way of life and style is more profound. You can see beautiful young girls posting selfies of all kinds of coffee on any social networking site or blog. Coffee has become a must for fashionable people.

Don't believe it? You can go to Instagram and see for yourself. According to statistics, there are more than 1 million messages about the art of flower drawing on Instagram and more than 3 million messages about lattes.

"the coffee just looks very attractive and makes people feel happy." Ryan Glick, who moved to New York from Los Angeles last year and then opened a @ coffeenclothes account on Instagram in March last year. Since coming to New York, Glick has been fascinated by the local coffee culture. He began to take and upload pictures of coffee with clothes, along with the place and type of coffee he drank, as well as his mood and feelings at the time.

Before long, the account was followed and followed by tens of thousands of people, and immediately became a platform for fashionistas to share their tips on coffee and clothing. Less than a week after opening, the account has attracted 20,000 followers; today, the number has reached 90,000.

Why do people pay so much attention to the matching of coffee and clothing? Glick believes that the choice of coffee can reflect a person's personality. Do you prefer lattes, cappuccinos or trendy Flat White?

"everyone has his own style." Glick said, "Coffee can help you find yourself." Even Harper's Bazaar magazine agreed with this view in January this year. The cover of that issue was clearly printed with the following headline: "how does coffee reflect your style?" (What Your Coffee Order Says About Your Stlye) ".

Coffee is the most personalized choice.

Coffee is indeed closely related to everyone's personality. This also makes coffee closely link fashion with life.

"the status of coffee is getting higher and higher. Nowadays, many fashion brands hope to use the power of coffee to make their clothes look more individual. Many fashion stores have now begun to provide customers with high-quality boutique coffee in the store. " Du Bo said.

La Colombe, a famous trendy independent roaster, opened its own store in New York's fashion district, and last September fashion brand Ralph Lauren opened a coffee shop directly on the second floor of New York's flagship store.

This is what consumers like to hear and hear. What a luxurious and personalized enjoyment it is to be able to choose your favorite coffee while choosing clothes. As First We Feast puts it: "since the middle of the 21st century, Americans have gradually fallen in love with 'made in America' clothing, such as trimmed jeans, work boots, flannel T-shirts, denim jackets and so on. In addition, they also pursue small local production of whisky, cars and motorcycles, cast iron tableware and boutique coffee. "

Dress is only the starting point for us to form a personal style. From the decoration of houses and the choice of mobile phones to the coffee we drink every day and the pictures we push on Instagram, they are the most authentic embodiment of our personal style.