Light roasted beans Starbucks Deep baked Italian Coffee beans with Milk foam
Starbucks inherited the mantle of Peet's coffee, and the old gentleman Peet was re-baked. Before him, the United States was always light-baked beans, because light-baked beans lost less weight, so of course it was cost-effective for sellers. The American coffee in this period is to brush the pot water, and it is the good coffee that Mr. PEET let Americans know what is sweet and moisturizing the throat.
Baldwin founded Starbucks by three people, first buying roasted coffee beans from PEET'S COFFE. Later, the founder disagreed with Schultz, and Mr. PEET wanted to retire to sell the store. So the founder of Starbucks sold Starbucks to Schultz and bought his own shop.
In the answer that currently ranks first, the answer to re-baking is no. Because shallow baking is the characteristic of the third coffee wave after Starbucks swept the world, the representative of this trend is an American named Howell. His company also teased Starbucks as "Charbucks", and the two companies went to court.
Therefore, this is just a heritage and does not mean that shallow baking is more advanced than baking. Please refer to the book Coffee for details.
Add:
The Story of Charbucks: http://www.barrypopik.com/index.php/new_york_city/entry/charbucks_starbucks_nickname/
The term "Charbucks" had been in widespread usage for many years all over the United States, but during the early 90s, it was being used intensively in the Boston, MA area. George Howell, former owner of the, now non-existent Coffee Connection, had brought it into prominence in the Boston area
Author: Corning
Link: http://www.zhihu.com/question/19969567/answer/15624379
Source: Zhihu
The copyright belongs to the author. Commercial reprint please contact the author for authorization, non-commercial reprint please indicate the source.
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