Costa Rican Coffee flavour Costa Rican Coffee Taste Manor

S.H.B. It is a very hard bean with an altitude of more than 1500 meters above sea level, which means high quality Costa Rican coffee. This extra-hard coffee bean suitable for medium and heavy roasting has a strong sour taste and charming aroma. Costa Rican SHG coffee is usually full of particles, clear flavor, bright acidity and ideal consistency. The strong flavor makes the tail rhyme reverberate in the throat for a long time, unforgettable.

New strategy of coffee sales listen to voice

The strategy includes four aspects:

First, we should seek financial support from the government and set up a "coffee trust fund" to help coffee growers with difficulties tide over their cash flow difficulties.

Second, vigorously develop high-quality coffee, increase the added value of coffee exports, and make up for the losses caused by the fall in coffee prices. Its main approach is to focus on the cultivation of high-quality coffee from 1000 meters to 1500 meters above sea level, prohibit the collection of immature coffee beans, strengthen the screening of coffee beans, and pay attention to the environmental protection ingredients during planting and processing.

From 2002 to 2003, Colombia produced 3 million packets of coffee (60 kg each) and exported 1.87 million packets of coffee. 40% of the coffee exported is high-quality refined coffee, which is known internationally as "GOURMET coffee". In the international market, refined coffee costs an average of US $93.61 per bag (46kg) (FOB), which is US $19.56 higher than that of ordinary coffee. I also have a kind of refined coffee, which sells for $800 a bag.

The main competitors for high-quality coffee in Colombia are Kenya, Guatemala and Ethiopia. Coffee production in Brazil and Vietnam is mainly in quantity, which is not enough to pose a threat to high-quality coffee in Colombia. In the next five years, my country plans to increase the export volume of high-quality coffee to 70% of all exported coffee.

Third, strengthen the export of high-quality coffee to Europe, the United States, Japan and other countries. European and American countries have high living standards, high consumption levels and high requirements for the quality of coffee. A cup of high-quality coffee can sell for $3.25 in Europe and the United States. My brother launched a strong publicity campaign for the European, American and Japanese markets. The offensive has spread to Russia. China has also been included in the future market for Colombian coffee.

Fourth, increase domestic coffee consumption and expand the domestic market. The survey found that there is very little coffee consumption in these coffee-producing countries, whether in Brazil, Colombia, Vietnam and Costa Rica. To this end, the Colombian coffee authorities are prepared to strengthen the development of the domestic consumer market and increase the publicity and sales of domestic coffee products while opening up foreign markets, so as to create a good space for the further development of the coffee industry.