Taiwan coffee culture is mature and hands-on brewing experience

With the continuous expansion of the domestic coffee consumption market, people not only want to enjoy a good cup of coffee, but also want to know the knowledge of coffee and make it with their own hands to enhance the experience. The blog points out that coffee-themed books have grown by 30% compared with the same period last year, and hand-made related equipment has also become a hot seller.

Taiwan's coffee market has not only continued to mature and expand in recent years, but consumers are more concerned about the upgraded coffee experience. According to the blog of the online shopping platform, the trend of continuous fermentation has led to the growth of sales of coffee pots, filters, and filter paper.

According to blogs, coffee-themed books this year have grown by 30% compared with the same period last year, and more than 40% of the readers are mature ethnic groups over the age of 36, with a male-to-female ratio approaching 1: 1.

The blog found that portable French filter coffee cups and hand-made related equipment were the best-selling coffee products in 2016, and hanging-ear coffee was also the main sales force, with 70% of consumers aged 30 to 49 years old. it is obvious that the popularity of hand-brewed coffee complements the need for office workers to enjoy coffee easily at any time.

Interestingly, the blog points out that the proportion of consumers between the ages of 25 and 29 is growing, and although it currently accounts for only about 15%, it can be found that young people's pursuit of the coffee experience is gradually increasing.

According to the blog, the top five best-selling coffee utensils in 2016 are multi-purpose hand bottles, hand coffee sets, coffee pots (groups), ice drop coffee sets, siphon / mocha / filter pots.

According to the observation of purchasing ethnic groups, consumers between the ages of 25 and 29 mainly buy multi-purpose hand bottles and begin to show that they are not satisfied with the general quality of coffee, but they are still focused on convenience.

Over the age of 30, there is a higher proportion of buying hand coffee utensils and coffee pots (group). After the financial ability permits, they begin to pursue equipment, improve the brewing quality, and at the same time reflect their self-handsome.