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After several years of training and preparation, since the beginning of the 2014-15 procurement season, all coffee beans purchased by Nestl é in Yunnan have passed 4C certification. " At the Nestle Coffee Purchasing Station, Mr. Huth proudly introduced this year's coffee purchase to the reporter.

It is reported that 4C is an international organization dedicated to the sustainable development of coffee cultivation, primary processing and trade. 4C members must comply with a series of strict regulations and requirements in the aspects of economy, social responsibility and environmental protection. for example, artificial use, water quality management, pesticide use, animal and plant protection and many other aspects. Since 2013, Nestl é has set up a "4C incentive to create shared value Fund" and has invested a great deal of time and energy in training and visiting farmers, doing their best to help local farmers and coffee growers achieve 4C certification, improve coffee quality and grow coffee in a sustainable way.

Value sharing promotes the sustainable development of industry

"creating shared value" is an integral part of Nestle's business strategy. Hute stressed that globally, Nestl é does not operate any of its own commercial coffee plantations, but focuses on developing sustainable coffee agriculture for the areas in which it operates. Nestle's model in Yunnan has had a profound impact on coffee cultivation and development in the region, and has developed a coffee producing area with low yield and low quality into a coffee producing area with high yield, high quality and has attracted the attention of the global coffee industry. The relationship between Nestl é and farmers is not a simple "company plus farmers" model, but a partnership to help farmers improve their coffee quality, improve their lives, promote the sustainable development of the local coffee industry and share the benefits of the market. Coffee beans grown by farmers can be sold to Nestl é or to others.

A colleague sighed after the visit that Nestl é's care for producers in the production chain is far greater than the pursuit of profits, even in the consumer market. Nestl é is committed to providing consumers with a "coffee life" rather than just "coffee products".

Landing in Pu'er Simao, the extra fresh air makes people seem to enter a natural oxygen bar. The vast coffee garden, surrounded by mountains, gurgling water, flowers and birds singing, seems to be in a paradise. In the green and sturdy coffee forest, clusters of red coffee beans twinkle against the bright autumn sun, making people feel a fragrance. In Pu'er, "go to the mountains and countryside" with farmers to learn about coffee cultivation and management techniques, pick fresh coffee fruits, and taste coffee farmers' freshly ground coffee at home; at Nestle Coffee demonstration Farm in Xishuangbanna, visit coffee fruit washing, peeling, degumming and coffee rice drying, sewage environmental treatment. Everything here makes reporters from the city feel fresh, and they are scrambling to record beautiful pictures with mobile phones and cameras.

During the visit, Mr. Hute, manager of Nestl é Agricultural Service Department, took the reporter into the Xiaowaozi Cafe in Simao Nandao River, Pu'er City. "Coffee needs to be cared for and cared for. In the past, some people grew coffee here, but due to neglect of management and protection, it did not succeed. Since I took over, it is now luxuriant and fruitful." Mr. Liao Xiugui, a 73-year-old farmer, affectionately stroked the coffee tree and said to the reporter, "in order to ensure the health and safety of coffee, we never spray pesticides on coffee trees and hire manual help to catch bugs at a reward of 0.5 yuan each."