Cross-Strait Coffee: to build the Chinese people's own International Brand of Coffee and Western Food

Jin Meiyang, president of cross-strait coffee, who attended the national franchise chain exhibition held in Beijing from May 9 to 11, said that cross-strait coffee has opened more than 700 large stores across the country, with a staff of more than 35000 people. the goal is to build an international brand of coffee and western food chains that belong to the Chinese.

Cross-Strait Coffee is a well-known Sino-foreign joint venture catering chain founded by Jin Meiyang, a female entrepreneur in Zhejiang. After receiving a heavy investment of RMB 200 million from Goldman Sachs Group and Watson Capital, the world's largest investment bank in 2008, cross-strait coffee was favored by the "2010 Shanghai World Expo Bureau Review Committee" in 2009. successfully won the qualification for the opening of the 2010 Shanghai World Expo and became the only Western restaurant brand selected in the Shanghai World Expo. With the most professional and high-end western restaurant service, food, environment and culture, we receive a total of 100000 visitors from all over the world.

In July 2010, Jin Meiyang led a delegation to Jamaica to pay a personal visit to the Minister of Industry and Agriculture and the chairman of the Coffee Industry Bureau, and was met twice by the Prime Minister of the country, and successfully won the exclusive Chinese agency for Jamaican Blue Mountain Coffee. In the past, China did not have the quota for Jamaican Blue Mountain Coffee at all. 90% of the quota belonged to Japan and 10% belonged to European and American countries. Jin Meiyang's "successful ice-breaking trip" can be called a domestic initiative.

Cross-strait coffee is drawing on the strength of the capital market. In 2008, it received US $30 million from Goldman Sachs Group and Watson Capital, the world's largest investment bank, with an investment of about 200 million yuan, relying on abundant funds and talents to be quickly put in place. to make cross-strait coffee even stronger, after a successful listing in the future, we plan to open "cross-strait coffee restaurants" overseas To serve white-collar workers in Europe and the United States and Chinese businessmen and overseas Chinese all over the world. President Jin Meiyang stressed that the listing of "cross-strait coffee" is only a starting point, not an end point. "Cross-strait coffee" chooses to be listed in China so that all loyal customers of cross-strait coffee can become investors of the company. jointly supervise the cross-strait coffee service, food, environment, and culture can do better, Jin Meiyang said: "listing to get more funds, can do more things."

The national development blueprint of cross-strait coffee has been very clear, divided into four major regions in the country, and the development plan is moving steadily step by step. it includes East China with Hangzhou headquarters as the center, Central China with Wuhan as the center, North China with Beijing as the center, and the great western region with Chongqing and Chengdu as the center. "Cross-Strait Coffee" will also replicate the central kitchen, training school, coffee bean factory and logistics and distribution system of the Hangzhou headquarters to three central cities, including Beijing, Wuhan, and Chongqing, within two years, and then radiate the surrounding stores nearby. do a good job of food, taste, service, hygiene consistency and standardization.

Jin Meiyang pointed out that the focus of the company's development this year will be to fully develop the Beijing and North China markets, and will make great efforts to draw on the profound education and training background of Ms. Liu Jingwen, former vice dean of the National Institute of soft Power of Peking University. Zhao Chengguang, the best-known entrepreneur mentor in China, is invited to act as the management consultant of the company, who is the pioneer of the enterprise application system of "work point management". More than 1700 lectures have been trained. More than 700,000 people have listened to his lectures and courses on the spot. It will bring value to the five major enterprises of "cross-strait coffee": more stable personnel, more active work, more cost-saving, more powerful open source, and easier management.

Jin Meiyang said that in the next three to five years, the company will actively speed up the opening of more than 100 large commercial "cross-strait coffee" in Beijing and North China markets through the way and power of capital operation. and small coffee bars that are convenient for young white-collar workers to eat and drink.

In addition, "Cross-Strait Coffee" also hired Tan Shuling, President of Hong Kong Source 5S Management system, to serve as a professional management consultant for cross-strait coffee central factories and stores. 5s management system is a set of collation, storage, cleaning, standard, self-cultivation of the most practical and effective on-site management tool, Source 5S has helped Hong Kong Daoxiang Group, Tanggong, Jingya, Haidilao, Xiaonanguo and other nearly 100 enterprises, I believe it can help "cross-strait coffee" to find a more standard and simpler work management methods, in order to improve per capita labor efficiency and reduce the cost of increasing revenue and reducing expenditure.

At present, cross-strait coffee has successfully operated many catering brands, such as Coffee Western Restaurant, teppanyaki, Muzhilan Japanese Cuisine, Kaka and King Steak Restaurant, and is expected to complete the chain plan of 5000 "Cross-Strait Coffee Western restaurants" within ten years according to the company's opening plan.