Introduction to the flavor description method of Starbucks Uganda boutique coffee beans

Ugandan coffee beans

Over the past half a century, the prices of primary products on the world market have been declining, and the incomes of farmers in developing countries have been deteriorating. Take coffee as an example. In Asia, Africa, Latin America and other places, there are 20 million to 25 million farmers and growers directly engaged in the coffee industry, and coffee export income is directly related to their survival. But in recent years, although the retail price of coffee products has not changed significantly, in fact, the price of coffee beans in the world market has fallen to the lowest point in 40 years, causing many small and medium-sized coffee farmers to get into trouble. In the UK, a 100-gram bottle of instant coffee retails for about 22 yuan, but Ugandan farmers who produce coffee beans actually get only 30 cents, accounting for only 1.4% of the retail price. In 1997, 13 European countries, including Britain, France, Germany and Belgium, and fair trade organizations from the United States, Canada, Japan and other countries jointly established the International Fair Trade labeling Organization (FLO), headquartered in Bonn, Germany. In order to facilitate consumers to identify and conduct cross-border trade, the organization decided in 2002 to launch a unified global "fair trade" logo.

Coffee is the first product to be labeled "Fair Trade", and coffee farmers get real benefits from it. Chilean FLO producers sold coffee beans last year for $1.26 a pound, compared with 47.35 cents a pound on the New York futures market. However, FLO does not buy products directly, but mobilizes big companies to join by promoting the "Fairtrade" logo. Fair Trade has held several promotional events in front of Starbucks coffee shops, and members of FLO held pictures of coffee farmers working hard to tell coffee drinkers that "a coffee farmer who works hard to sell a kilogram of coffee beans earns much less than our coffee shop earns a cup of Italian coffee." Members of FLO also put up slogans saying, "taste the taste of fairness" to introduce coffee with the "Fairtrade" logo to consumers. Many people immediately left Starbucks to buy Fairtrade coffee and take it away. Simon, head of products at FLO in France, once said, "if consumers understand that every bag of Fairtrade coffee they buy is helping a coffee grower, I think many consumers will not hesitate to spend a little more money." Under this publicity campaign, Starbucks has also joined the Fairtrade campaign, buying products from qualified producers at the purchase price set by FLO every year, selling them in stores with the "Fairtrade" logo after processing, and paying fees for the use of the logo to FLO. )