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Nestle Group says it will increase investment in coffee products.

Published: 2024-09-17 Author: World Gafei
Last Updated: 2024/09/17, Nestle Group, which is already a global dairy and chocolate giant, will make another effort to create the image of a coffee giant. Recently, Nestl é Group said it will increase its investment in coffee products in the next 10 years: between now and 2020, Nestl é will invest 500 million Swiss francs (3.36 billion yuan) to create shared value for raw materials, manufacturing and product consumption in the coffee supply chain. Finch

Nestle Group, which is already a global dairy and chocolate giant, will make another effort to create the image of a coffee giant. Recently, Nestl é Group said it will increase its investment in coffee products in the next 10 years: between now and 2020, Nestl é will invest 500 million Swiss francs (3.36 billion yuan) to create shared value for raw materials, manufacturing and product consumption in the coffee supply chain.

He Wenlong, director of Nestle's coffee and beverage business in Greater China, said that Nestl é Coffee has invested 200 million Swiss francs (1.35 billion yuan) in the past 10 years, which also means that Nestl é will invest 2.5 times as much in its coffee business in the next 10 years.

The reporter learned that Nestl é currently operates 22 factories in China, of which coffee production happens to be located in Dongguan, Guangdong, and coffee beans come from Yunnan. Since the 1980s, with the support of the local government in Yunnan, Nestl é first introduced the cultivation of small-grain coffee beans to Yunnan to help Yunnan develop the coffee industry. In recent years, Yunnan has gradually evolved into a high-yield and profitable coffee planting base, and many buyers around the world have come to buy high-quality Yunnan small-grain coffee.

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