Coffee review

Free coffee, pay for time

Published: 2024-11-02 Author: World Gafei
Last Updated: 2024/11/02, The cafe bought a latte and then started chatting, reading, processing papers and surfing the Internet for two hours. If a cafe is full of such customers in prime time, who dares to open a new cafe? Fortunately, some smart people have come up with a new way. Ivan Mitin, an Englishman of Russian origin, opened a Ziferblat cafe in London last year.

Coffee shop to buy a latte, and then began to chat, read, deal with documents, Internet wandering... blink of an eye two hours passed. If a coffee shop is filled with such customers during prime time, who dares to open a new coffee shop?

Fortunately, smart people have come up with a new idea: Ivan Mitin, a Briton of Russian origin, opened Ziferblat in London last year and advertised it as "everything is free, time pays," where you can eat anything in the store for free at 3 pence a minute.

Ziferblat in Russian and German (writing Zifferblatt) means "clock surface". At Ziferblat, customers enter with an alarm clock from the cupboard to mark the time and carry it with them until they leave to calculate the time spent. Coffee shops do not set minimum hours for consumption. In addition, at Ziferblat, customers can enjoy snacks (including biscuits, fruits and vegetables) directly from the cafe or cook in the kitchen. As for coffee, customers can either go to the automatic coffee machine to brew a cup of coffee themselves or ask the waiter to bring a cup of coffee.

Ivan Mittin founded Ziferblat in his native Russia in 2011, has successfully opened ten stores in Russia and is planning to gradually enter the world market.

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