James Joyce Coffetel

Travelers who want to be busy in different places, experience the twists and turns of the road, at the moment of entering the hotel lobby, wrapped in mellow coffee aroma, took a cup of handmade coffee handed by the service staff, took a sip, full of rich alcohol fragrance between lips and teeth, have left the tiredness and fatigue along the way outside the door...

Since its establishment, Platinum Hotel Group has proposed to "truly meet the deep-seated needs of consumers to stay in hotels that are close to their own value orientation." James Joyce Coffee Hotel, as its brand, is the first mid-to-high-end hotel brand that perfectly combines cafe culture and hotel. It creates the Coffee +Hotel concept, breaks the traditional hotel operation mode, integrates cafe culture and hotel into one, creates unprecedented hotel category, devotes itself to creating a perfect win-win new investment mode for investors and brands, and a new lifestyle for emotional interaction between consumers and hotels. Create the most pleasant temperature for business customers on the journey.

Original hotel category creates a new standard for mid-range hotels

Named after the great writer of the early 20th century, James Joyce, the hotel creates a personalized brand for business travelers with a taste for life. The Chinese name of the brand "Zhe" is the same as "Zhe", which means wisdom and wisdom. It also refers to the wise and calm image of the guests of Zhe Coffee Hotel, which has artistic taste, romantic feelings, sensibility and rationality.

"Coffee" is a way of life, a cup of coffee time to start the day "on the road"; to cafe salon dialogue, rest for a day of hard work, empty mind, completely rest body and mind.

The hotel combines cafe culture and hotel space perfectly, meeting not only the functional requirements of "overnight stay", but also creating a comfortable space for busy business travelers to get rid of tension and impetuous travel.

Social elites can enjoy the personalized quality service of boutique hotels at reasonable prices, and they don't have to sacrifice the pursuit of quality of life on different journeys. Enjoy the service quality of five-star hotels at the price of three-star hotels, enjoy rest and reserve energy, and complete the goal of this journey with the best posture.

Classic elegant layout maximizes space utilization

The lobby of the hotel, built as a characteristic cafe, is elegantly and calmly designed, and one can't help but look back to the golden days of the 1920s. The reception desk serves as both a check-in space and a restaurant bar, offering refined meals 24 hours a day. The aroma of coffee pervades the entire hotel, and with warm and soft lighting, the entire lobby exudes a charming atmosphere to meet the needs of guests for leisure and social interaction. Guests do not have to travel to strange places in strange cities to complete business meetings. With facilities like a coffee corner and high-speed wireless broadband access, the hotel caters to guests 'business meeting needs.

Can there be no books, no conversations that touch the heart? A special book bar is set up in the corner of the lobby, with all kinds of books for guests to read and start a journey inward. Guests can also share with the old rain and new knowledge here, so that the thinking is stirred and the sparks of surprise burst out. From then on, the hotel lobby is no longer just an aisle for travelers to come and go in a hurry, but a comfortable space to isolate the hustle and bustle of foreign affairs and let people stop. The wooden furniture in the lobby gives people a sense of stability, combined with the unique strong aroma of North African coffee beans, so that warm and steady atmosphere enshrouds every corner, allowing travelers to find a place to rely on, find a place to belong, and let the fast-moving thoughts slow down and settle quietly. Guests can comfortably review the ups and downs of the day, experience the gains and losses, and then pick up the mood and start again.

80 million members share resources to achieve a solid profit base

Plateno Hotel Group, which belongs to Zhe Coffee Hotel, is an aircraft carrier-level hotel group jointly established by He Boquan, Zheng Nanyan and other original shareholders of 7-day hotel chain, together with the world-famous investment funds Carlyle Investment Group and Sequoia Capital. The Group was formally established in 2013. The first major event after its establishment was the completion of the privatization acquisition of 7 Days Hotel Chain, a famous domestic budget hotel brand.

Platinum Group has the largest membership system in China's hotel industry, with more than 70 million registered members. The hotel will not only share the membership system with several other brother brands, but also receive other national resources and support from Platinum Group. Rich customer resources will become the most solid guarantee for profit.

The first hotel will open in early 2014, and it is expected that 100 chains will be opened in 2017, mainly covering Guangzhou, Shenzhen, Chongqing, Beijing, Shanghai, Tianjin, Chengdu, Wuhan and other cities, providing more business travelers with the experience of "coffee existence" during their travels, leading China's mid-end hotel brand to a new milestone.