A brief introduction to the characteristics of Starbucks Ethiopian Coffee Bean Story and Historical taboo patterns

A brief introduction to the characteristics of Starbucks Ethiopian Coffee Bean Story and Historical taboo patterns

The total annual output of Ethiopian coffee ranges from 200000 to 250000 tons. Today, Ethiopia has become one of the largest coffee producers in the world, ranking 14th in the world and fourth in Africa.

Ethiopian coffee has a unique and different flavor, providing customers all over the world with a wide range of taste choices.

In the highlands of southwestern Ethiopia, the Kaffa, Sheka, Gera, Limu and Yayu Senri coffee ecosystems are considered the hometown of Arabica coffee. These forest ecosystems also have a variety of medicinal plants, wild animals and endangered species.

The highlands of western Ethiopia have given birth to new varieties of coffee that are resistant to fruit disease or leaf rust. Ethiopia has many world-famous types of coffee.

Getachew Mengistie, director of Ethiopia's Bureau of intellectual property, bluntly pointed out that farmers sell raw beans for $1.45 a pound, while Starbucks sells for $26 a pound in the United States, 18 times the price difference between the two places. The reason is that Ethiopia does not know how to use intellectual property rights to create value for farmers. As long as it has the name of Ethiopian boutique beans, it can be marketed in the United States at three times the price of ordinary commercial beans. You know, investing in baking, packaging and marketing equipment through downstream channels in the United States alone cannot create such a huge added value, because most of the value comes from the coffee producing area (if Starbucks is not branded as "Sidamo", you can't sell it at such a high price. He stressed: "Ethiopia is the birthplace of coffee. Of course, the famous producing areas have huge marketing value, but they are ignored by farmers. As a result, excess profits are finally earned by countries that know how to use the prestige of the place of origin to create value." it took no effort to earn it.

Oxfam, a well-known international charity, visited the village of Ferro in Sidamo, a coffee region in Ethiopia, and found that farmers were dressed in rags and had no shoes to wear, lived in shacks of mud and thatch to protect themselves from the wind and rain, and made a living on their own fruits and vegetables for three meals. The voice of the farmers is: "We are angry at being exploited, but to whom should we cry?" Oxfam also allocated an abacus for the villagers: in the six years of ○○, 2432 coffee farmers in Feluo Village produced a total of 300000 pounds of sun-dried beans, with an average payment of US $123. but each person had to hand over US $20 to coffee cooperatives and trade unions to cover related road public construction and administrative costs. To support a family of four for the whole year, it is no wonder that hungry people beg everywhere. Starbucks was kind enough to donate US $15000 to reward villagers for producing high-quality coffee, giving each farmer an extra US $6.20, but it was still not enough to make ends meet. Oxfam points out that 45% of the end price of boutique coffee in Central and South America goes to coffee farmers, but Ethiopian farmers only get 5%, 10%, which is obviously on the low side.