Description of the Flavor of small Coffee beans in the History of Coffee Development in Yunnan

Description of the Flavor of small Coffee beans in the History of Coffee Development in Yunnan

We will actively improve the guarantee mechanism for the development of the coffee industry and comprehensively improve the quality of Pu'er coffee. First, the scientific and technological support system has been improved. The National Coffee key Laboratory, Yunnan small seed Coffee breeding Base of the Ministry of Agriculture, Southwest Yunnan Coffee Meteorological Service Center and Yunnan Academy of Agricultural Sciences Coffee Research Center have successively settled in Pu'er. Yunnan Coffee Trading Center, Pu'er Coffee Product quality Supervision and Inspection Center and Coffee Research Institute have been set up and put into operation. Pu'er has become the place with the most concentrated and perfect service of coffee research and teaching institutions in the country. It provides all-round services for the development of coffee industry and effectively promotes the healthy development of coffee industry in the whole city. The second is to actively promote the international quality control system. The introduction of European Union, United States, Japan organic certification and UTZ certification, Rainforest Alliance certification, 4C certification and other international certification systems, encourage and support the city's coffee enterprises, coffee professional cooperatives and coffee growers to carry out coffee garden certification. At present, among the 402300 mu coffee plantations put into production in the city, more than 300,000 mu have obtained 4C certification, the 42000 mu coffee plantations of 33 enterprises have passed the organic certification of the United States, the European Union and China or entered the conversion period, and more than 20 mu of coffee plantations have obtained Rainforest Alliance certification and UTZ certification. Third, it has established and improved the service and management mechanism for industrial development. The Pu'er Coffee Industry Development Office, the first coffee industry administrative organization in the country, has been established, which is responsible for the service and management of the city's coffee industry. More than 300 registered members of the Pu'er Coffee Association have set up offices in 10 cities, including Beijing, Chongqing, Taipei and Harbin. It is the largest and most extensive coffee industry association in the country. The decision on speeding up the Development of Coffee Industry in Pu'er City was issued, the supporting policy for industrial development was defined, and the measures for the Management of Coffee initial processing in Pu'er City were formulated to promote the standardization of coffee production and ensure the continuous and stable quality of Pu'er coffee.

In China, people like drinking coffee more and more. The "coffee culture" that follows is full of every moment of life. People are tasting coffee at home, in the office, or on various social occasions: it is gradually associated with fashion and modern life. Coffee houses everywhere have become good places for people to talk, listen to music and rest, and coffee has gradually developed into a culture. Whether it is freshly ground coffee beans or freshly brewed hot coffee, it exudes a rich aroma and makes people intoxicated. There are many ways to savor this intoxication: espresso, cappuccino, Latay, flavored coffee; they offer a variety of options for people who regularly patronize coffee shops in Beijing, Shangjiu and other big cities in China. Chinese people also gradually like to make their own coffee. Using roasted coffee beans, filter pots and filter paper to make a cup of fresh coffee also has a different taste.

As coffee is widely known as a drink with a long history, coffee is being accepted by more and more Chinese people. Some data show that China's coffee consumption is increasing year by year, and is expected to become an important coffee consumer in the world. Today, Yunnan coffee produced in China's own land, with its noble quality and low price, will promote this trend, guide this fashion, become the Chinese people's own coffee brand, and have China's own unique coffee culture.

Actively build the regional brand of "Pu'er coffee" to ensure the brand influence and market share of Pu'er coffee. Closely centering on the strategy of "ecological establishment and green development" and the city brand of "Heavenly Gift Pu'er World Tea Source", Pu'er City aims at building "the coffee capital of China" and building the brand of "Pu'er coffee". Give full play to the propaganda advantages of traditional media and new media, take the way of "going out" and "please come in" to show the excellent quality of Pu'er coffee. The brand promotion of "Pu'er Coffee" has been strengthened and the brand value of "Pu'er Coffee" has been enhanced. Over the past three years, the first, second and third Pu'er Coffee Raw Bean competitions have been successfully held, and the "Pu'er Coffee with thousands of people in 100 cities and Pu'er Coffee cups and the China region Competition of the World siphon Pot Competition" have been successfully held for three consecutive years. Pu'er Coffee Night, Pu'er Coffee Tour and other brand promotion activities have been successfully held. "Pu'er Coffee" as a regional brand has been gradually recognized and familiar with. In 2012, the China Fruit Circulation Association officially named Pu'er as the "coffee capital of China"; in 2013, "Pu'er Coffee" and "Simao Coffee" obtained the certification trademark of agricultural products geographical indications of the State Administration for Industry and Commerce and the registration certificate of geographical indications of agricultural products of the State Ministry of Agriculture; in 2014, the State Administration of quality Supervision approved Pu'er to establish a "national demonstration zone for well-known brands of coffee industry", becoming the first demonstration zone for the establishment of well-known coffee brands in the country.