"Coffee +" is a trend in the coffee industry.

Many luxury goods industries have also put restaurants and coffee on the market. For example, Dior has dessert shops in Seoul, South Korea, while GUCCI has cafes in Milan, Tokyo and Shanghai. Shanghai LaShabel, a domestic women's wear brand, also announced that it would take a stake in cafe operator TNPI and acquire 20.75% of the company for US $3.75 million. Sony wants to launch high-end headphones on the mainland with the mainland franchise of the Italian coffee chain Segafredo Cafe. The way is to put the products in the cafe, such as EarSight "Coffee headphone Shop" on Shanghai University Road, and the cooperative brands include more than 30 other brands. Sony has tripled the number of cafes it cooperates with this year. In fact, many international brands are thinking about coffee. For example, Mercedes-Benz has opened an urban experience store with a coffee shop in Sanlitun, Beijing. Instead of asking guests to quench their thirst with a cup of coffee, they seriously regard the coffee shop as an experience link of its brand art and taste. Now the development trend of the coffee industry is "coffee +". After the addition, there may be car decoration shops, bookstores, furniture stores, etc. Even a florist can surround the coffee bar with full flowers, which is not only beautiful, but also can boost the performance of each other, giving full play to the multiplication effect to make the coffee market a symbol of petty bourgeoisie and fashion. Most people go into the store to drink lattes or milk tea. whether the coffee beans are good or not is not the point, but which corner of the selfie is more beautiful. more and more young people start businesses and choose to create good-looking cafes, but also because they are mostly rich second-generation or returnees. They will also combine their own industry to transform and upgrade Chinese cafes. The first wave of craze was brought up by Taiwan businessmen, when there was a lack of business places suitable for business. Many Taiwanese businessmen use cafes as compound meals, such as coffee on the island, coffee on both sides of the strait, etc. The second wave is the arrival of international chain stores, Starbucks, COSTA, etc., Korean chain cafes also enter on a large scale with the Korean trend, Korean cafes use star and famous brand effect to attract guests