Global Coffee Development and spread-the original intention of the birth of "five sad Coffee" in Chinese Cafe

Hougu Coffee, as the largest coffee enterprise in China, has established stable trade relations with more than 40 countries and regions around the world. In recent years, while expanding and strengthening international trade, Hougu is deeply aware of the insufficient cultivation of the domestic market and the urgent need to strengthen the cultivation and promotion of Chinese coffee culture.

"as the first Chinese cafe in the world, the root of Wubai Coffee is to find the roots of the Chinese nation again by blending coffee with the essence of Chinese traditional culture, and call on people to establish national and national consciousness. inheriting the essence of Chinese culture for five thousand years to cast the great Chinese Dream." Xiong Xiangren believes that the original intention of the birth of the five sorrows is that "if we abandon the Chinese culture of the 'five' millennium, it will be the 'Pathetique' of the Chinese nation."

Fundamentally change the Chinese people's understanding of cafes and coffee culture, which is the original intention of the birth of Chinese cafe "five sad Coffee". Since French missionaries planted the first coffee in Binchuan Zhukula in 1892, coffee has been "imported" to China for more than a century. The birth of Chinese-style cafes will comprehensively reverse people's understanding of coffee culture and convey the signal that coffee will really blend with Chinese culture: coffee is not used for "pretending", but for "drinking", and it is also a bridge for inheriting 5,000 years of splendid Chinese culture. "Hougu, as the representative of Chinese coffee, has the responsibility and obligation to build Chinese-style cafes and actively spread the coffee culture that belongs to the Chinese people." Hu Lu, vice president of Yunnan Coffee Industry Association, said, "this is the mission entrusted to Hougu by the times."

The "five" is taken from the "five" in the middle of the hexagram of Hetu and Luoshu, and other hexagram images will change. only the "five" in the middle will remain unchanged, and the "five" corresponds to the five elements, which are the foundation of the gestation and evolution of all things. "compassion" is taken from the Buddhist word "compassion", which means "resolve and take away". It also sends the moral of "seeing joy in sorrow, or not coming to Taiwan". Based on the characteristics of the five elements, Wusadi Coffee integrates five thousand years of Chinese civilization into coffee and creates a unique Chinese coffee culture.

From the perspective of global coffee development and dissemination, with the prosperity of national economy and the enhancement of overall national strength, coffee consumption will become a direct form of expression. For a long time, almost every country has its own unique way of drinking coffee, which clearly represents the culture of different countries. In China, with the rapid development of the national economy, people's demand for coffee consumption is also increasing.

At present, there are about 150000 cafes in the country, especially in recent years, cafes in large and small cities across the country are all over the streets, even in counties and towns. However, it is a pity that coffee has been in China for a hundred years. Today, with the prosperity of cafes, there is a tendency of "full foreign flavor" in cafes, which to a certain extent leads consumers' understanding of coffee. Many people habitually associate coffee with "petty bourgeoisie" and "sentiment", while ignoring the function and value of coffee as a carrier of cultural communication and emotional communication. The integration of coffee and Chinese culture has always been in a state of detachment, which has affected the long-term development of China's coffee industry.