When will there be a wave of boutique coffee-the fourth wave of coffee
When does the boutique coffee wave appear-the fourth wave of coffee
The first wave of coffee rose in instant coffee, represented by "Nestle" and "Maxwell","taste excellent" and "drop fragrant, meaning not finished", almost the beginning of the continental coffee enlightenment education. At that time, the Chinese who first started coffee were resistant to black coffee popular in the European and American markets, so Nestle introduced 1+2 blended coffee to eliminate bitterness and demonstrated brewing methods in advertisements. In the sweet taste of creamer mate, the Chinese coffee journey begins.
However, while driving the Chinese people's familiarity and understanding of the word coffee, it also buried a lot of hidden dangers. In the impression of most Chinese people, coffee is "Nestle", coffee is "bitter", and coffee should be mixed with "partner".
The first wave (1940 - 1960): The key word for this phase was instant coffee.
The origins of the first coffee wave came from World War II, when the war drove a huge demand for coffee, especially from Americans. At the end of World War II, the average American consumed 9kg of coffee per year. However, the coffee industry, which seems to be full of flowers, is based on quantity but not quality. Americans at this time believed that coffee's function was to refresh their minds and help them work, that's all. There is no excessive pursuit of taste.
The second wave (1966 - 2000): coffee refinement.
The key words are coffee chain flowering and Alfred Peet's mysterious deep roasting. As the first wave of American-led coffee faded, several Europeans were slowly changing American coffee tastes-Alfred Peet and Erna Knutsen. Mr. Peet pushed his dark roast coffee beans on the West Coast and eventually led to Starbucks 'boom, giving Americans a strong, fresh, high-quality coffee. Ms. Knutsen coined the term specialty Coffee to emphasize the important influence of different environmental conditions on coffee taste, emphasizing "regional flavor". Under the promotion efforts of the predecessors, under the packaging of Starbucks for the third space of coffee fashion, the second wave of coffee arrived and swept the world---coffee boutique, coffee shop expansion, espresso popular
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