The five cores of operating and managing coffee shops

Financial management

Financial management is actually cost management. Inventory management, purchasing management, tableware and equipment management, salary and bonus management, water and electricity management. For example, inventory and procurement, daily procurement of raw materials and special conditions should be measured separately (such as festivals), according to different raw material demand and passenger flow, targeted procurement, so as not to cause extrusion, resulting in the loss of raw materials.

Staff management

The core of staff management is service. Welcome, lead, order, patrol the table, checkout, farewell and so on, each small and detailed service can make consumers feel different about the identity of coffee franchisees, and high-quality detailed service can increase consumer satisfaction. contribute to the accumulation of repeat customers and word-of-mouth publicity.

The above five points are all basic aspects of the daily operation of coffee franchises. But as the saying goes, it is easier said than done. These simple aspects of opening a store also require operators to manage attentively, lay a good foundation for long-term development in the future, and then let profits soar.

[previous article: how to create a small peak season for coffee franchisees]

Activity marketing

(1) daily preferential activities to promote consumption.

(2) relative theme planning for festivals and special themes.

(3) activities can be carried out in the form of gifts, coupons, discounts, etc., and this discount can be extended to the next consumption. For example, how much is the full consumption this time, the next consumption discount, and so on.

(4) satisfaction survey can also be added in daily marketing activities. after improvement, consumers who ask questions can be invited to come into the store again to win the hearts of consumers.

Competition analysis

The competition analysis of coffee shops involves the early analysis of the business circle of coffee franchisees. It is necessary to analyze the number of coffee shops that form direct and indirect competition and their influence in the business circle, and to avoid excessive competition, resulting in twice the result with half the effort. Affect the profits of coffee franchisees.

Consumer group analysis

Different business circles mean that the mainstream consumer groups are different, so it is necessary to formulate the design style of coffee shops according to the characteristics of different consumer groups to meet the environmental experience needs of consumers.

In terms of coffee franchise products, different menus should be made according to different consumer groups to meet their needs for products, so as to catch more repeat customers and expand the popularity of coffee shops.

Consumers are the core of the profit of coffee shops. How to meet the needs of consumers is a problem that should be carefully considered in every operation link.