The popularity of coffee in China is not as popular as that in western countries.

Caffe pascucci [Paskucci Coffee], with its profound history, perfect coffee quality and retro Italian style coffee, is deeply loved by Chinese coffee makers!

Caffe pascucci [Paskucci Coffee] has formed a complete industrial chain in one hundred years of development, covering coffee raw bean planting guidance, raw bean procurement, raw bean baking, beverage research and development, business training, franchise business, etc., which can provide strong business support for franchisees. Caffe pascucci [Paskucci Coffee] combined with the actual situation of the Chinese market, to provide franchisees with 360 °full service! From location development, store decoration, to equipment procurement, personnel business training, and then to logistics and distribution, product research and development, operation management and other links, to avoid worries for franchisees!

Caffe pascucci [Paskucci Coffee], there is a unified logo in the appearance, head and inside of the store, using color, shape, sound and other skills to express, highlight personality, eye-catching, and the store design according to the local cultural customs and franchisees' personality creativity to design a unique coffee shop characteristics, from the appearance and style to reflect its business characteristics.

Although up to now, the popularity of coffee in China is not as popular as that in western countries, and domestic coffee consumers are still mainly concentrated in white-collar workers and business people, according to relevant data, by 2020, if China can reach a cup of coffee per person per day, it will bring a market of 50 billion US dollars, which is very attractive!

Thus it can be seen that the future market prospect of the coffee industry can definitely be called the gold industry. Coffee brands have sprung up one after another, and many investors are optimistic about the market, so they choose the right brands to join. After all, "it is far easier to replicate success than to create success!" Therefore, the coffee industry has become the most promising gold industry in the future!

So in the coffee market, in the face of many coffee brands, investors are almost dazzled, and even do not know which brand to invest in! At this time, as a mature chain operation brand, is to use the brand to open the market, how to package the brand to highlight its characteristics, publicize its personality and attract popularity, a coffee shop has concentrated its popularity, even if it is half the success! Let's take the Italian coffee brand caffe pascucci [Pascucci Coffee] as an example to see how it is prepared to open a coffee shop: