Coffee book recommendation: coffee god Taguchi's eternal management philosophy "Coffee fragrance for 100 years"

Title: 100 years of Coffee fragrance-the Eternal Management philosophy of Taguchi, God of Coffee

Author: Taguchi nurse

Suitable for people: coffee entrepreneurs, coffee operators, independent coffee shop owners

Way to buy: Amazon

Mr. Taguchi, I believe that TX, who has some knowledge of coffee, should be familiar with it. The old man's two books, Coffee Taste and Fine Coffee, already have a large number of readers.

The first two books are also available in simplified Chinese and are about coffee expertise, while this one is more about the operation of the old man's coffee shop, the Baja Cafe with a history of more than 40 years.

Unfortunately, Japanese is a strange language to me, and it is my loss not to be able to read the original version. I wonder if the title of the original book is the name translated by the traditional version-the eternal business philosophy of Taguchi, the god of coffee.

It sounds a little lofty, the god of philosophy, coffee, and a bit of a "management" textbook.

However, do not be scared away by the high-end title of the book. The content is actually very plain and intimate.

The language continues the style of the old man's two books.

The content of the book generally includes the following aspects:

1. The history of Baja Cafe, what kind of fate will be met, with this old shop, decades, through the time.

2. The management story of Baja Cafe, several changes in business direction, the cause of change, the original intention of change, the process of change, and the result of change.

3. Members of the Baja Coffee Group introduced the stories of independent coffee shops and coffee shop owners who came out of Baja Cafe, and succinctly recorded the coffee learning experience and coffee shop management stories of independent coffee shop owners. It can be used as a reference for coffee entrepreneurs.

The more impressive contents are as follows:

1. The staff management of the coffee shop. The book mentions the staff of the Baja Cafe, the training of new employees and the training of staff, and talks about a very important issue in the operation of the coffee shop, the investment in the staff. As we all know, coffee shop staff is a group of people who move frequently, and many coffee shop owners often face the problem of staff changes. Mr. Taguchi's response to this is very worthy of reference.

2. The business content of the coffee shop. Although Mr. Taguchi's two books are both highly respected for their professional knowledge of coffee, it would be a bit arbitrary to think of Baja Cafe as similar to today's cool third wave of boutique cafes. According to the description in the book, Baja Cafe is actually closer to the traditional Japanese-style cafe, considerate and considerate service, the business content is also born in response to the needs of customers. The cafe mentioned by the old man is first of all a business, although at first it sounds a little subversive to idealism, but this is the foundation of starting a coffee shop.

In the course of its operation, Baja Cafe has experienced from an old-fashioned Japanese cafe to a professional private bakery, and then a very formal dessert and bread business has been added. Every time the business content changes, the reasons, twists and turns and matters needing attention, Mr. Taguchi has made a sincere explanation, which is a valuable experience for many coffee shop owners.

3. The cognition of guests is also a valuable experience. Independent cafes sometimes pursue too much style and personality. If you refer to the attitude of Baja Cafe towards its guests, you may have new ideas.

4. In this book, Mr. Taguchi gives a lot of suggestions on how to open and operate the newly opened cafe smoothly. Based on years of experience in setting up coffee entrepreneurship courses, the book also lists the entrepreneurial stories of several good independent coffee shops, which are worth referring to.

The successful operation of a coffee shop is not a simple matter. To be able to go through the course of more than 40 years smoothly, and with each passing day, existence itself is value.

To be able to maintain competitiveness for a long time, persevering learning and thinking is the fundamental way.