Coffee News
Latest articles, industry insights and brewing guides
Facing the third wave of coffee, where is the direction of coffee joining?
The third wave of coffee has swept across China, especially in first-tier cities, there have been a group of advocates and operators who really love coffee, who insist on providing coffee from the country of origin, have their own technology, and spread authentic coffee culture. so they are more able to attract consumers who really like coffee! Caffe Pascucci, a century-old coffee brand from Italy, is a fine one.
The model of "Internet + Cafe" has become popular in Wangjing area.
The best time to taste a cup of coffee is within 15-30 minutes after it is ready, so the core of quantum foam is fast delivery and high quality. In the selection of raw materials, we choose the industry's high-quality coffee beans, syrup and milk, as well as coffee machines and other products. In terms of distribution, we use the combination of own distribution and third-party distribution to ensure that the coffee is delivered within 30 minutes. During the delivery
Does the coffee shop scene have a chance to transform the retail industry?
AimeeLu, which starts from WeChat business, already has a team of agents who come from all over the country and belong to various industries. Now, the original agents can try to buy back shares by joining AimeeLu Coffee, and unlike the new franchisees, they do not have to pay extra fees. At present, AimeeLu Coffee is encouraging to join Tianjin, Tangshan, Hefei and Wu.
Limited edition espresso in Yunnan has been successfully listed
Nestl é Pu'er Agronomy Department received a special task from the Swiss headquarters: to purchase a batch of high-quality coffee beans to make Dolce Gusto Yunnan limited edition espresso. According to the supply situation of coffee suppliers in recent years, Nestl é traced the quality of coffee, evaluated the level of coffee endoplasm and the stability of coffee quality in these years, and finally locked more than 10 planting bases. At Nestle Coffee Agronomy
Starbucks plus Taiwan's top coffee market will have 30 stores in 2017.
According to statistics, buying black coffee, hand-brewed coffee, and even coffee beans and accessories at Starbucks has increased by 10% year by year. Starbucks Black Coffee has sold more than 8 million cups in the first September of this year, with 450 101 buildings stacked on top of each other. Xu Guangyu said that the average daily performance of Starbucks stores can be 3000 yuan more than that of ordinary stores, and the difference between Starbucks stores and other coffee brands is not only
The profiteering price of Starbucks China is nearly 10 times the cost of materials.
Starbucks has said its pricing is based on a combination of operating costs such as raw materials and equipment, infrastructure investment, logistics and transportation, employee compensation and benefits, rent, exchange rates and import duties. Compared with the United States, the raw material cost of Starbucks coffee in China has increased the logistics cost and tariff cost of shipping from the United States to China, and the rising cost is higher for China.
The coffee market will be dominated by young people in the future. Are you ready?
Art decoration style is full of style now, young people in China like to bask in life, see favorite food like to take pictures and post on social media to share, the ultimate goal is to use the aesthetic of high style to win likes and attention. The higher the style of decoration, the more personalized cafes are more popular with young people! Caffe Pascucci comes from a country full of art, Italy, also
Domestic coffee consumption continues to rise-coffee market has ushered in a great development
A variety of marketing models in large and medium-sized cities where the coffee customer base is relatively stable, the marketing operation mode of coffee shops is showing a more and more diversified mode. Coffee franchise, coffee closet shop, coffee takeout, coffee cart and so on. The products offered by various coffee shops are also rich and varied, ranging from a single coffee product to a variety of light meals, and even with Chinese food.
The rapid economic development has greatly increased the import and export sales of domestic and international coffee.
For professional cafes, the decoration must also be impeccable, Caffe Pascucci uses the artistic decoration style! Because Italy is the birthplace of the European Renaissance and the modern fashion capital, Italian art is everywhere. Specifically, the main colors of the store are black and red, symbolizing the richness of coffee and the enthusiasm of the Italian. Copper, isn't it?
The latest coffee shop joined the list in 2016
Cross-Strait Coffee is a world-famous Sino-foreign joint venture catering chain enterprise, which is founded by Ms. Jin Meiyang, a well-known female entrepreneur in Zhejiang, in pursuit of greater coffee ideal and better service concept. In 2008, cross-strait coffee was favored by the world's number one investment bank, Goldman Sachs Group, one of the world's top 500 companies, and Watson Investment, which invested more than RMB.
How to choose a coffee brand with a clear positioning to join and invest
Pay attention to the factors that affect the location of coffee franchise stores, we should consider the consumption level of the business area, types and attributes of customers, age, income level and its characteristics of coffee consumption. Through the in-depth investigation and analysis of the above factors, we can judge whether the overall customer base is suitable for opening a coffee shop, what kind of coffee shop is suitable, and what structure should be provided in the coffee shop.
China's coffee market as a whole is developing rapidly.-Why is China's coffee industry developing so fast?
The prospect analysis of domestic coffee joining industry: 1. With the rapid development of China's economy, coffee consumption in Chinese cities is gradually associated with modern life, which leads to the rapid increase of coffee consumption. Coffee joining industry forms a huge consumption potential market.
Coffee store sales how to grasp consumers' novelty-seeking psychology for marketing
The mysterious new coffee Nestl é promotes the launch of a new coffee. Nestl é has designed a theme page that can reflect the consumption of coffee beans in real time. A new bottle of coffee is hidden in the coffee beans, the rule is that the more fans like it, the faster the beans will decrease to a certain extent, and finally, the mystery of the new coffee will be unraveled! This also tells us that new media marketing adds coffee.
Baristas who have a deep understanding of the future development of the domestic coffee industry
Zhang Yinzhe: Some basic knowledge needs to be known when you enter the industry, such as the theory of gold cup, coffee extraction and other basic knowledge. The information you get online or in books only helps you build a framework, and you need to summarize and systematize some knowledge yourself. What you see online and what you learn are two different concepts.
Costa, who insists on making coffee by hand, has found a marketing breakthrough.
Consumers and businesses form strong interactive data to become the next cooperation point. For businesses, they can precipitate mobile customers through WeChat Pay's social attributes. As long as customers are connected to the wifi provided by merchants, merchants can directly reach offline users, direct customers to the online platform, break through the membership system, and achieve O2O closed loop. At the end of a business, the merchant uses the official Wechat account to communicate with customers.
There is great potential in China's coffee market, and there is a way to operate coffee stores.
First, the operation of coffee franchises should be stable and should not be lost: it mainly refers to regular customers and shop assistants. As franchisees, they must use their true feelings in dealing with regular customers. You can give small gifts during the holidays and make sure you get in touch with regular customers as much as possible. Second, to create a famous store, don't break your promise: if you don't insist on doing it at a discount, the franchisee should think from the long-term development of the store.
COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks
Starbucks: it has nothing to do with coffee. If you think a 58 yuan cup of Blue Mountain coffee is too expensive, it just shows the first success of Starbucks. In fact, chain coffee shops sell more standard cups and cheaper than any other self-owned coffee shop. Obviously, Starbucks loyal consumers are used to the price range of 28 yuan to 35 yuan. A Starbucks insider introduced to the reporter
Let coffee lovers have zero contact with Yunnan coffee
Coffee is my horse, running in my blood. This is what Liu Minghui, founder of Aichang Group, often said. Ma Chao, editor-in-chief of a magazine in Beijing, used this as his motto. When he came to the coffee farm for the first time on behalf of the roaster, he had a strong interest in the impact of raw bean processing on coffee quality. He gained a lot from this coffee trip to Yunnan. Bai, a cafe operator in Yichang, Hubei Province
Analysis on the Development trend of domestic Coffee Industry
From the analysis of coffee production and consumption at home and abroad, we can see that the supply and demand of coffee in the world is basically balanced, but the supply of high-quality products still exceeds the demand. In order to meet the needs of the market, the foreign coffee growing industry tends to develop high-quality small-grain coffee. The demand for coffee in the domestic market is increasing, and there is a large gap between supply and demand. Therefore, our country still needs to import coffee raw materials and coffee products every year to meet the needs of the market. Yunnan
Yunnan coffee harvest season may exceed 120000 tons this year.
According to the person in charge of the Yunnan Coffee Association, up to now, the planting area of coffee in Yunnan has exceeded 1.6 million mu, and the output of coffee in Yunnan this harvest season is expected to exceed 120000 tons. Yesterday's coffee futures price was 23 yuan / kg, compared with the price trough of the previous two years. Curry farmers are expected to usher in a bumper harvest this year. Up to now, the development of coffee in Yunnan is still in the stage of extensive development.