Coffee News
Latest articles, industry insights and brewing guides
Starbucks sells high-tech thermos for 1000 yuan each.
This winter, Starbucks not only let you use paper cups with beautiful patterns, but also hope that you can drink warm coffee all the time. The cup, launched by Ember Technology and sold by Starbucks, is priced at $149.95 (about 1033 yuan). Seeing this price, I can't help but wonder why this cup is worth nearly $150. Not long ago, Ember
A Taiwanese man takes a picture of his pet dog and pedals a tricycle around the island to sell coffee.
Zhong Changlin, who usually sells coffee on tricycles in Hualien City, Taiwan, died of illness after raising a golden retriever for 10 years. He once agreed with him that he would play around while selling coffee together. Now, as promised, he takes a photo of a silly girl and rides a tricycle around the island to fulfill his promise. With the coffee tricycle, I didn't expect the silly girl to leave. Recalling his dog, Zhong Changlin, 33, was full of reluctance and just left the army 10 years ago.
Indonesia's largest coffee company is optimistic about business opportunities in China and plans to land in China within the year
Indonesia is one of the most important coffee producing areas in the world, and cat poop coffee makes it famous. On September 5, members of the delegation of Indonesia Station of Chinese Internet Celebrity Maritime Silk Road Tour walked into the Surabaya factory of Kapal Api, a leading Indonesian coffee company, to explore local coffee production and brewing technology and understand Indonesian coffee characteristics. The head of the company told members of the delegation that the company was ready to march
Ikea's inspiration to cafes: cross-border operation should first consider cost rather than profit
▲ Ikea is not added casually. Its cross-border success lies in its integration into the issue of selling food. Do you think Ikea makes money? Restaurants are the cost of the Ikea business model, not the point of profit. However, the value it brings to Ikea's business model cannot be calculated by calculating raw materials, labor costs and selling prices. Why do all brands have to cross the border? Once upon a time
How to choose coffee to join the brand and reduce the risk effectively
Choosing a coffee brand with the same idea will make it easier to start a business. Choosing a coffee brand is a relatively easy, easy and labor-saving way to invest, because the brand headquarters has a relatively perfect and market-tested operation system. For example, Caffe Pascucci will provide one-to-one full support to franchisees from location selection, training and operation management. Of course, everything has its advantages and disadvantages.
Uncover Starbucks' hidden "human desire" for a long time.
1, cup volume + pricing product function points: add quantity 1 stroke 3, but the price only adds 3 yuan human desire: greedy cheap (people often enlarge their needs in front of low prices) many people have encountered this kind of entanglement in Starbucks, add 1 stroke 3 but the price is only 3 yuan, at this time greedy cheap psychology has a flash in the mind, then want a large cup or oversized cup. A lot of people choose like this.
How important is marketing to a coffee brand or franchise?
Nestl é promotes the launch of a new coffee, and Nestl é has designed a theme page that reflects coffee bean consumption in real time. A new bottle of coffee is hidden in the coffee beans, the rule is that the more fans like it, the faster the beans will decrease to a certain extent, and finally, the mystery of the new coffee will be unraveled! This also tells us the importance of new media marketing to coffee franchisees.
Yunnan Coffee Special Train shortens the sales cycle of direct orders to Europe
Recently, the Yuxin European freight train opened a special coffee train for the first time. Yunnan Coffee runs directly from Chongqing to Duisburg, Germany, which takes about 14 days, which is about 2/3 less time than the traditional shipping method. This will change Yunnan's relatively closed trade situation in the hinterland of the southwest, participate in the world economic cycle with coffee and integrate into Belt and Road Initiative's strategy. Hu Lubiao, Deputy Secretary-General of Yunnan Coffee Industry Association
The advantage of developing coffee industry in Yunnan has obviously become the largest coffee trading service platform in China.
Yunnan has obvious advantages in developing coffee industry, with a history of more than a hundred years and a natural superior ecological environment, so it is one of the best coffee growing areas in the world. In 2015, the planting area of coffee in the province reached 1.77 million mu, with an output of 130000 tons, ranking first in the country. In 2015, Yunnan exported 43000 tons of coffee, earning 150 million US dollars in foreign exchange, ranking among Yunnan's agricultural products.
If you sink to a third-and fourth-tier city, does the coffee shop scene have a chance to transform the retail industry?
AimeeLu, which starts from WeChat business, already has a team of agents who come from all over the country and belong to various industries. Now, the original agents can try to buy back shares by joining AimeeLu Coffee, and unlike the new franchisees, they do not have to pay extra fees. At present, AimeeLu Coffee is encouraging to join Tianjin, Tangshan, Hefei and Wuhan.
Starbucks' first overseas coffee roasting workshop and Zhenxuan restaurant settled in Shanghai in 2017.
At this Starbucks coffee roasting workshop and selection restaurant in Shanghai, customers will experience the art of coffee roasting, production and cooking at zero distance, and taste Starbucks selected coffee. This unique Starbucks coffee roaster, which integrates coffee roasting, production, education and retail, has received strong support from the government of Jing'an District, Shanghai. Before that,
The coffee instructor tells you: seven rules for running a coffee franchise
1. If you set aside a way to run a coffee franchise, you are bound to face the risk of failure. If the business is still not smooth for a year, you should be ready to close the business at any time and sell all the kitchen equipment. Most kitchen equipment can only be leased for a period of one year at the beginning. After a year, it is never too late to buy after the business is on track, so that the cash flow
The coffee shop in Jinan started a "battle for the business circle". Coffee on the island closed and changed its business.
Mulan, a post-90s foreign student from France, opened the tallest green center in Jinan last month. She rented a 260-square-meter store on the first floor of this tall building and opened a coffee shop. Before that, she had looked for Qingdao, Jimo, Pingdu and other cities.
Is it acceptable for Pacific Coffee to open 75 fancy stores last year?
Of the 1700 stores owned by Starbucks, the coffee shop's boss, in mainland China, 723 are operated by Uni-President Group. It is understood that Uni-President Group currently owns the management right of Starbucks in Jiangsu, Zhejiang and Shanghai in mainland China, and it is also the only partner in China with this kind of management right. Pacific Coffee adopts the mode of city joining rather than single-store joining, which ensures the strength of partners.
Integrate the coffee industry; the Christmas atmosphere of Coffee Street on University Road is getting stronger and the old street is drifting with western flavor.
Explore cultural resources and hold coffee season events: at 7: 00 p.m. on May 27, 2016, with the singing of the old song "swing together", the first fashionable Nanwei Old Street University Road Coffee Culture season in Qingdao opened grandly in the trestle Plaza. At the scene of the opening ceremony, the local music team of Qingdao was happy to bring a wonderful time to meet the coffee theme concert. As a century-old street and university in Qingdao
How long can the cafe opened by China Mobile last?
Since China Mobile Cafe is not for coffee delivery, since it is a coffee shop, it seems that China Mobile is really serious this time, because this cafe opened in Suzhou is in cooperation with the famous Korean coffee brand Coffine Gurunaru, and the shop looks like a model. It absolutely wants to sell coffee seriously, not like business.
Malaysian Dinghe White Coffee officially enters the Chinese market
When it comes to the efficacy of coffee, the first thing that comes to mind is refreshing. Few people know that coffee has many other effects, such as digestion, antioxidation, pain relief, etc., which are comparable to health products. Dinghe White Coffee, as the top brand of coffee, is more powerful than ordinary coffee because of its pure ingredients. Cai Zhengqiang said that Dinghe white coffee contains free fatty acids and coffee.
High cost, insufficient consumption, Shenyang Venture Cafe 90% loss
Over the past year, Shenyang has seen nearly 30 large and small start-up cafes. Shenyang's first start-up cafe Wutong Valley start-up coffee founder Mark recently told reporters, In the past two or three months, Shenyang City has three start-up cafes transformation or closure. Some industry insiders said that nearly 90% of start-up cafes lost money. On the afternoon of September 22, the reporter of Workers Daily came to Shenyang City
According to the Yunnan Coffee Industry Association, Yunnan Coffee suffers from the embarrassment of increasing production but not increasing income.
The major coffee producing countries in the world have their own procurement protection mechanisms to stabilize their own coffee production. For example, Africa is an auction type, and you must have an auction license to participate in the auction in order to be qualified to buy coffee; in Vietnam, the government has designated several coffee companies with acquisition qualifications to buy coffee in Vietnam to maximize the interests of coffee growers. However, in Yunnan,
The coffee shop in Jinan started a "battle for the business circle". Coffee on the island closed and changed its business.
The interesting thing about the wave of closure of old stores such as Shangdao is that while coffee newcomers continue to occupy major business circles, many of their predecessors are struggling, and some have even closed their doors. Shangdao Coffee, which has a history of nearly 20 years in Jinan, was once brilliant, but this year it has ushered in the tide of closure. The reporter visited and found that Shangdao Coffee was originally located in Jinlong Building near Ganshiqiao.