Café
Latest articles, industry insights and brewing guides
Overall purchase list of cafes
1. Coffee equipment: processing category: Italian coffee machine, American coffee machine, special coffee mill, single coffee mill, coffee dregs bucket, commercial takeaway coffee mill; coffee utensils: coffee thermometer, electronic scale, SHORT cup cream gun, milk tank, air bullet all kinds of coffee cup, wine cup tray, powder press; food processing category: blender, blender milk machine, ice maker, microwave oven, hot dog
A case study of Cafe Investment
1. Preliminary calculation of investment: rent: 150000-200000 / year; area: 100m2 decoration: 100000-120000 (including lamps, tables, curtains, tablecloths, audio) equipment: computer 15000 (including cashier software); air conditioner 15000 (including 2 sets of 5 machines, 1 1. 5 horses); DVD player, power amplifier 4000; chairs 10, 000 Equipment preparation training: 68000 working capital: 20,000 bar:
How to draw up a business plan
For coffee shop operators, the biggest concern in the whole process of operation may be the daily turnover. For the sake of management effectiveness, each cafe often has business goals, and even more detailed targets for location, merchandise and even breakdown, which can be used as a benchmark for measuring daily business performance.
How to determine the investment budget of the cafe
1. Determine the positioning of the coffee shop after detailed market research, determine the management grade and product pricing according to the consumption capacity of the business area where the coffee shop is located, and estimate the per capita consumption capacity of customers entering the coffee shop. 2. estimated turnover according to per capita consumption capacity, number of seats in cafes, occupancy rate and business days, monthly turnover can be estimated according to the following formula
About the coffee shop
As the saying goes, "if you want to be rich, open a shop" and "raise three generations in one shop". It can be seen that from ancient times to the present, owning and running a prosperous shop is a good way to get rich smoothly, not to mention that what we are going to open now is a cafe, which can earn a little money to support the family while enjoying the taste. Why not do it?
The three steps of starting a Cafe
The first step is market research and preparation. 1. Understand the market.
Arrangements for the preparation for the opening of the cafe
The first phase: survey planning period, time: several months. Funds in place, market research, business positioning, business plan second stage: design period, time: 1-2 weeks. Trademark, shop name font signboard design, cafe image design, menu design, price determination, testing, negotiation of raw material supply of cooperative manufacturers, negotiation of equipment, tableware, tables and chairs, location selection, negotiation, signing rent
Ten steps to the opening of a cafe
1. Determine the business content and target consumer groups, site selection, location, re-location. 2. Make a plan, give the company a name, and design the company logo. 3. Prepare to invest in equipment and collect equipment data of various specifications. 4, shop opening procedure 1, fire station check and pass; 2, register with industry and commerce bureau; 3, tax bureau; 4, health bureau; 5, environmental protection bureau; 6 labor bureau 5. Calculate the start-up capital.
Coffee shop door design
Obviously, the function of the shop door is to attract people's attention and generate interest and stimulate the sense of participation that wants to go in and have a look. How to enter, from where to enter, you need to correctly import, tell customers, so that customers at a glance.
Coffee Common sense-- purchase and Preservation of Coffee beans
Freshness is the life of coffee how to determine the freshness of coffee beans there are three steps: smell, see, peel.
Signboard Design of Cafe
The upper part of the storefront can set up a strip store sign to display the name of the store prominently. In the bustling business district, consumers often first browse all kinds of store signs, large and small, looking for commercial service places that achieve their consumption goals or are worth visiting. Therefore, the effects of cafe signboards with high generalization and strong attraction on the visual stimulation and psychology of customers are
Content and focus of image evaluation of cafe
No cafe dares to take its decoration and beautification work lightly. Because the main investment of a cafe is spent on store decoration and coffee and beverage procurement; store decoration and coffee and beverage procurement have the most direct contact with customers, so it is necessary to maintain the freshness and vitality of the store. making them often in the "best condition" has become the focus of shaping the image of the whole cafe.
Shaping the atmosphere of the cafe
Obviously, the function of the store door is to induce people's line of sight, generate interest, and stimulate a sense of participation that wants to go in and have a look. How to get in, where to get in, you need to correctly import, tell the customer, so that the customer at a glance.
Display Design of Cafe
Although the composition and configuration of the goods in the whole cafe have gone through systematic classification and collocation, at the time of performance, if we fail to use the skills of display and display, we will only lie down on the bar, unable to show the vitality of coffee. Also failed to shape the characteristics of coffee, the result is still to no avail. However, the so-called display is not the window display or special that we usually refer to.
Image Design principles of Cafe
Good store design, not only beautify the cafe, more importantly, leave a good impression on consumers, play the purpose of attracting customers and expanding sales. The prerequisite for store design is to grasp the trend of the times. In the appearance of the store, the shop head, the store, the use of color, shape, sound and other skills to show. The more prominent the personality, the easier it is to attract people's attention.
Coffee shop location details
1, the choice of location 1. In the city, the old and new areas of the town junction, commercial street and although not prosperous but there is real development potential, convenient transportation; 2. Generally at the intersection, L surface, U surface; 3. Need to choose on the first floor and the second floor, such as on the second floor, the first floor needs to have a facade. II. Area, parking space and interior requirements 1. It should be more than 600 square meters; 2. At least 15
Business location where to find a place to open a coffee shop
Compared with traditional catering, investing in coffee shops is a promising project.
The selection of the location of different grades of cafes
1. The consumption habits of consumers with short stay time at low prices are convenient, and they can not take into account the atmosphere and scene in the store by achieving the consumption goal in the fastest way. The location of the store can be selected in places with a large flow of people, transportation hubs, night markets and school districts. 2. the middle price stay time for the elderly is for the purpose of reading and chatting, and the place to open the shop can be located above the second floor of the alley for quiet.
Consideration of cafe location
1. Traffic condition Analysis Traffic condition is an important factor affecting the choice of cafe location, which determines the smooth development of operation and the smooth realization of customer consumption behavior. The following is analyzed from the two aspects of coffee shop operation and customer consumption behavior: (1) whether there is enough parking space for coffee shop operation in or near the coffee shop. Cafes can be based on
The whole strategy of opening a coffee shop
To open a coffee shop, I don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run other businesses at the same time. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.