The whole strategy of opening a coffee shop

Published: Oct 03, 2026 Author: World Gafei Last Updated: Oct/03/2026 219 views

To open a coffee shop, I don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run other businesses at the same time. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

Character store features:

Business area: 50-100 square meters

Employees: 2-3

Interior decoration: emphasize personality style

Atmosphere: suitable for reading, dating, chatting, meditation, relaxation, etc.

Coffee modulation methods: more professional, pay attention to cultural taste, siphon, Italian, follicular, etc.;

Suitable for the crowd: Generally speaking, personality shops are suitable for slow tone, unique personality, people who pay attention to design taste to operate, they love coffee, understand coffee culture, high level of culture, facing the customer group is also a person who pays attention to taste, the operators of such shops are the closest to the guests, more like friends, coffee products are priced higher, and the services provided should be more perfect.

Features of the complex store:

Business area: 100-150 square meters

Employees: 4-5

Compound form: 1. Books, tea art with coffee;2. Meals-based, supplemented by coffee drinks;3. Internet coffee, mainly online, coffee is just a beverage provided;4. Clothing, boutique and coffee

Suitable for the crowd: compound shop suitable for a special talent or a special combination of people, coffee is only one of the products in the store, not all of the business, operators may have research on catering, perhaps interested in floral arts, the main income is not from coffee, but interest in business projects, customer development is not easy, but very loyal, very stable.

Features of the franchise chain:

Joining chain stores makes it easier to start a business, and the management quality requirements for investors are not high, but the investment amount is relatively high, and a large amount of money needs to be paid. At the same time, personal autonomy is low. The advantage of joining chain stores is that they have a strong brand background, can bring some customers, and have patterned decoration, products, management, and service personnel to support them. They do not need to join in the early stage. In this type of cafe, the distance between the operator and the customer is the farthest.

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