Consideration of cafe location

1. Analysis of traffic conditions

Traffic condition is an important factor affecting the choice of cafe location, which determines the smooth development of operation and the smooth realization of customer consumption behavior. The following is analyzed from two aspects: the operation of the coffee shop and the consumer behavior of the customers:

(1) Cafe operation

Whether there are enough parking spaces at or near the cafe. Cafes can choose according to their needs.

Whether it is easy to restock in the cafe. It is necessary to consider the size of their own cargo volume, and the available transport artery should meet the requirements of freight volume and facilitate loading and unloading, otherwise, when the freight cost increases obviously, it will directly affect the economic benefits.

(2) to facilitate the consumption of customers

Cafes located in the edge of the commercial center should analyze the distance and direction from the station and the wharf. Generally speaking, the closer the distance is, the more passenger flow and the more convenient the consumption is. The location of the opening should also take into account the direction of passenger flow, such as the location of the station and wharf, the passenger flow of the following cars and boats, and the location near the city bus station, the passenger flow of the above cars will be the main.

The cafe located near the bus stop in the city needs to analyze the nature of the bus stop, whether it is a half-way station or a stop all the time, whether it is a main stop or a general stop. Generally speaking, the main stops have a large number of passengers, and cafes can attract more potential customers. The passenger flow of midway station and always station has no unified law, some halfway stations are more than always stations, and some stations are always more than midway stations.

2. Analysis of passenger flow law.

The size of passenger flow is one of the key factors for the success of a cafe.

(1) analyze the scale of passenger flow on both sides of the street

In many cases, the scale of passenger flow on both sides of the same street is different due to the influence of traffic conditions, lighting conditions, public facilities and so on. In addition, people ride, walk or drive cars on the right, and are used to patronizing cafes on the right side of the road. Therefore, as far as possible, the location should be on the side of the street with more passenger flow. In addition, in order to effectively attract customers, the store is generally best chosen on the first floor, if you choose the second floor, there must be an independent access.

(2) analyze the characteristics of streets.

To choose the location of the cafe, we should also analyze the relationship between the characteristics of the street and the scale of passenger flow. Some street intersections are characterized by concentrated passenger flow and high visibility, which is the best place to open; in some streets, due to different traffic conditions at both ends or different areas leading to them, the passenger flow mainly comes from one end of the street, showing the characteristics of concentrated passenger flow at one end and decreasing in depth. At this time, the cafe should be located at the end of the concentrated passenger flow. In some streets, the passenger flow in the middle section is larger than that at both ends, and accordingly, the middle section of the store site is more attractive to potential customers. (Made by clark on Feb.20,2008)

3. Competitor analysis

The competition around the coffee shop has a great impact on the success or failure of the business, so competitors must be analyzed when choosing the location of the coffee shop. Generally speaking, if there are many competitors near the opening site and the cafe has unique operation, it will attract a large number of passengers, promote sales growth and enhance the reputation of the store; otherwise, it will be difficult to develop if it is adjacent to the competitors.

Of course, as a coffee shop, we should try our best to choose places where shopping malls are relatively concentrated and have development prospects, especially for cafes with distinctive operation. Therefore, in general, we should try our best in cities, new and old urban areas, commercial streets and areas that are not prosperous but have potential for development. Choose street-facing shopping malls and office buildings with a concentrated population of shoppers. In addition, the commercial streets of some large emerging communities with business circles nearby are also suitable for opening coffee shops.

4. Analysis of urban planning

When choosing a coffee shop site, it is necessary to analyze the planning of urban construction, including both short-term and long-term planning. Some locations are the best location from the current analysis, but with the transformation and development of the city, there will be new changes and are not suitable for setting up shops; on the contrary, some locations are not ideal locations for opening stores at present, but from the perspective of scale, they will become a promising new business center. Investors must consider the long term and choose the best location on the premise of understanding the planning of transportation, greening, public facilities, housing and other construction or renovation projects in the area.

5. Analysis of location and store orientation

When choosing the location of a cafe, you should choose a location with high visibility, so the location of the cafe should be as close to the street as possible, and choose two or three street-facing junctions as far as possible to enhance visibility, and there can be more entrances and exits and more publicity windows facing the street. At the same time, the head-on places of some large public places are also locations with high visibility.

The orientation of the storefront can not be ignored, for example, the west-facing storefront is too sunny in summer, and the north-facing storefront is vulnerable to the north wind in winter. These are all issues that should be considered in site selection.