The selection of the location of different grades of cafes

1. Low price, short stay time

Consumers 'consumption habits are convenient, achieving the consumption purpose in the fastest way, unable to give consideration to the atmosphere and scene creation in the store. Store locations can be selected in places with many people flow, transportation hubs, night markets and school districts.

2. Mid-price stay for the elderly

In order to read, chat for the purpose, the location of the store can be selected in the lane to get more than 2 floors, in order to quiet, suitable for personal shop.

3, high price stay time elderly

Most of the customers are on business or business to consume, not personal payment fees (can be reported to the public account), the purpose is to negotiate business in a good environment without interference, so privacy, security needs are higher, optional in Malaysia roadside on the 2nd floor as a business point. Suitable for individual shop. (Made by clark on Feb.20,2008)

Starbucks executives share their experience of perfect location

Do you want to open your own shop? We all know that the most important thing to open a shop is the location, but where to choose? Arthur Rubinfeld, former vice president of Starbucks, used his experience in expanding Starbucks from more than 100 stores to more than 4000 stores worldwide during his tenure to guide everyone who wants to open a successful store.

Step1 Pick a place: determine the crowd and flow

First of all, you have to know where people are going, not just where they are, like breakfast shops where office workers walk, video rental shops on the way home. Take the time to count the morning, afternoon, and evening crowds in the target area of interest, count the number of people entering nearby shops, and see the proportion of office workers, students, and housewives passing by. You must count at least once on weekdays and once on weekends to know the exact distribution of crowds.

In addition to where people are going, you also have to consider how long it takes people to get to your store. The cheaper the product, the less time the customer wants to spend. For example, convenience stores define major shopping districts in 3 minutes, coffee shops are about 5 minutes, and unless you plan to sell high-priced products such as cars, customers can only tolerate transportation time of 7 minutes at most.

Step2 Locating: Visiting the environment

With a pre-selected pocket site, the second step is to inspect its surrounding environment first. At this time, we should observe it from two angles: one is the perspective of the businessman: What signs show that the site can create performance? Second, from the customer's point of view: will you go shopping in this place? There are unpopular corners in prime locations, and there are also popular strongholds in secondary business districts. The most taboo to find a location is to see others succeed and want to copy a store next door unless you are sure to make your own differentiation.

Also, watch out for competitors diagonally or not far away who might steal your business. Can you get ahead of the customer and intercept them on their route? Always pay attention to the position of the opponent, find a place to compete, you must maintain a leading position, otherwise, in the same nature of the store at a disadvantage, careful business will always be at a disadvantage.

Step3 Look at the storefront: architecture equals live advertising

Please look at the store as if you were on a first date. Be concerned and skeptical. First look far, then close, imagine your store in this space feeling, once the store name on the sign, will it be very conspicuous? Can people driving by see it? Can pedestrians notice it from the sidewalk? A good storefront is like a live advertisement. It not only makes it easy to find you, but also shows you to potential customers on the road.

In addition, architectural design is also a focus, is this location suitable for retail? Attractive? Even shopping streets that are similar in design can differ considerably in quality. Is the quality of the building as good as your product? Remember to think about buildings in terms of branding.

Step4: Choose Neighbors: Good Neighbors Make You Struggle Less (Made by Clark on Feb. 20, 2008)

Customers will assume that adjacent stores have similar product quality, so it is important to be located in the same location as similar brands, because some location strategies are "parasitic". Open a clothing store next to a big department store, open a living restaurant next to a high-end supermarket, and the customers attracted by big brands will also be attracted by you.

Also, it would be nice to meet some good neighbors like video tape, rental shops, or dry cleaners, because these stores have the opportunity to "twice visit", people send clothes to the laundry, and they will definitely come back for it every few days. Post offices and supermarkets are also such good people. If you can get their light, it will definitely be a big plus for your business.