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Lack of pricing power in China's coffee industry Chinese coffee pricing Yunnan coffee production area market
Coffee has become an indispensable commodity in people's lives, such as leisure, relaxation, meetings, negotiations, and so on. In recent years, the coffee market I have experienced has grown sharply, and no national giant dares to despise the Chinese market. However, what is not commensurate with having a huge market is that China's original coffee lacks pricing power and can only fluctuate with the fluctuation of international market prices. Lack of coffee industry in China
2016-03-17 China coffee industry lack pricing power pricing Yunnan production area -
Settle the bill: why do cafe lattes sell for 30 yuan a cup?
Professional barista communication Please follow the coffee workshop (Wechat official account cafe_style) first think about a question: a cup of coffee costs 28 or 32 yuan, how do you decide? Refer to Starbucks or other people's menus, or do you want to pat your own head? What should the scientific pricing idea look like? Let's analyze how much 1 costs, it all depends on Starbucks? Come first.
2017-06-22 Pen count small bill cafe latte why 30 yuan a cup -
How can I run a coffee shop? How much is the price of coffee shop products?
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) more boutique coffee beans please add private Wechat Qianjie coffee, WeChat: qjcoffeex in the boutique coffee circle, there is such an unwritten rule: only if the price is high, can you prove it.
2023-02-18 -
How to price Chinese coffee and boutique coffee
The Pulan Coffee Institute has been in no mood to write anything since the deadline for "falling in love with the cafe" in July, and I feel like my brain has been hollowed out. Recently, there has been a heated discussion about the pricing strategy of coffee in the industry, which has given me some ideas. I am a person who doesn't like clouds and cocoons very much, so it's in my nature to come straight to the point. First of all, satisfy people's basic physiology and convenience.
2015-11-11 China coffee boutique should how pricing -
The "self-pricing" cafe never lacks customers because it is special.
Jiuzhou Digital Business Building opened a "self-pricing" coffee shop; the boss is playing with the concept, and the guests are drinking in a mood.
2014-07-26 Coffee shop "self-pricing" coffee shop coffee shop operation -
The internal rules of coffee franchise pricing, come and understand it.
From the perspective of the domestic market, the price of a cup of coffee is about 20 or 30 yuan. This price makes most people say that consumption cannot afford it, questioning whether coffee is a profiteering product. Sister Wang, the owner of a coffee shop, introduced to us the internal rules of coffee franchise pricing. After reading it, do you still think that the price of 20 or 30 yuan for a cup of coffee is outrageous? Data talk, Jane.
2017-05-05 Coffee franchise pricing interior rules come on take a look at the domestic market -
Yunnan coffee price replay "roller coaster" to seek pricing discourse is the foundation to break through.
As one of the main coffee producing areas in the world, the price of coffee in Yunnan is restricted by foreign markets and has no say in pricing. Experts believe that for growers and the industry as a whole, it is ultimately necessary to resist various risks through financial means and seek long-term development.
2014-06-04 Coffee news Yunnan coffee coffee price -
Colombian coffee beans plan to break away from the international futures price system because the pricing of commercial coffee is unreasonable
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) Columbia Coffee is world-famous, but this does not mean that these South American countries will be relatively well paid. In reality, the price of coffee is regulated by the New York Stock Exchange. In response, Colombian producers believe that this is making the coffee industry whole.
2019-03-07 Colombia Coffee beans Planning disengagement International Futures prices Systems Commerce -
How do you evaluate whether you can make money before opening a coffee shop?
Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style) No matter what kind of business, you must earn
2019-06-17 open shop cost guide coffee shop how assess can make money -
What is the price of Starbucks in China? The pricing of coffee
[Starbucks: high price because guests stay for hours] Calver, president of Starbucks China and Asia Pacific, explained that Starbucks China Cafe is much larger than the United States, because most Chinese customers like to stay in the store for a few hours, while 80% of American customers leave as soon as they get the coffee. Imagine if one day you walked into Starbucks and found a large cup.
2015-08-20 China Buck where is it coffee pricing -
Starbucks has the highest pricing in China
Order a cup of coffee in the quiet environment of Starbucks, chat softly with friends, or read a casual magazine, which is a kind of slow life that many white-collar workers and college students love.
2014-07-14 Coffee News Starbucks Pricing High Chinese Market -
Clever pricing strategy will increase the turnover of cafes by 30%.
1. People often magnify their needs; we often think that we are rational, but in fact, when we choose a cup, almost all of us forget whether we can drink so much. but blindly consider which is more cost-effective to buy, more than 3 yuan can be so much, it seems that it is more cost-effective to choose a large cup, so as not to lose money. In the end, I couldn't drink it and threw it in the trash can.
2016-12-06 Ingenious set price strategy cafe turnover increase 30% people -
How to choose a coffee shop and analyze its location and region
Coffee shop location one: [campus] want to open their own small shop a lot of people, but the final success is very few, the vast majority is not able to pass the site selection, according to personal irresponsible statistics, there are plans to open a shop eventually due to site selection caused by the plan abortion accounted for more than 95%. With the rapid development of university industry in China, campus cafes not only blossom everywhere around the campus, but also change in the campus.
2015-01-12 cafe startup how location region analysis shop school -
Cold coffee pricing ice drop coffee how much is a cup of ice hand coffee or cold coffee which tastes better
Professional Coffee knowledge Exchange more information about coffee beans Please follow the coffee workshop (Wechat official account cafe_style) nothing is more popular this summer than Cold Brew Coffee. Both boutique coffee shops and large chains such as Starbucks and Donndole have launched iced coffee. Taking advantage of the ice drop coffee craze, someone invented an ice drop based on
2018-08-29 Lemon juice drop coffee one cup less money how drink ice drop delicious creative ice -
Flush the coffee out of the Internet.
People: NeverCoffee founder Liu Zuofei Field: Internet Catering Entrepreneurship Quotations: we want to break the strange circle of high price and low quality in the domestic coffee market our reporter Pan Fuda gets up and takes a sip of coffee when staying up late, and orders a cup of coffee while drinking and chatting at the same time. Coffee has become a standard for young people, but a cup of commercial coffee in chain stores often costs 30 or 40 yuan.
2015-11-17 Coffee flush Internet fragrance -
Eleven pricing strategies that confuse consumers
There are two main reasons why this trick works: first, consumers don't know how much goods cost, so we rely on parts of our brains that are not strictly quantitative; and second, although people spend limited dollars, but we make decisions based on clues and semi-thoughts that add up to math blindness. You walk into a Starbucks and see that the store is right
2014-08-14 Confusion consumers 11 pricing strategy this kind of skill it works two. -
Why is everyone so keen to sell "single-digit coffee"?
▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop now that coffee is priced in the "single digits", it is becoming a key card for people in the industry to compete. Looking back at the coffee market a few years ago, single digits should be an impossible pricing figure, which you can drink at most in convenience stores. And enter 2023 with
2023-08-12 -
Does the rise in Starbucks beverage prices have an impact on the Chinese coffee market?
Kevinjohnson, chief executive of Starbucks, said on February 2nd that Starbucks had adjusted its pricing twice in the past four months, but it had to continue to raise prices in the coming months because of pay increases for front-line employees and other costs. Except for the rise in labor costs.
2022-02-04 -
Grab a customer from the front? Lucky is crazy to open a store next to Starbucks!
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) more boutique coffee beans please add private Wechat Qianjie coffee, WeChat: qjcoffeex recently many netizens found that more and more lucky stores open next to Starbucks. Some are related to Starbuck.
2023-05-14 -
Yunnan Coffee Trading Center has become the largest coffee trading service platform in China.
Let the good coffee sell at a good price. In Yunnan Coffee Trading Center, a set of independent price formation mechanism of Yunnan coffee is established by drawing lessons from international practice, which separates the pricing rules of fine coffee from that of coffee in the ordinary futures market, and mainly determines the price according to the level and grade of coffee beans. to achieve high quality and high price. With the establishment of independent pricing mechanism, Yunnan coffee has more coffee in the international market.
2016-12-23 Yunnan coffee trading center becomes the largest trading and service platform in China.