The "self-pricing" cafe never lacks customers because it is special.

Jiuzhou Digital Business Building opened a "self-pricing" coffee shop; the boss is playing with the concept, and the guests are drinking in a mood.

How much is a cup of coffee? you'll see.

An idea that seemed to suffer a bit, but let the boss make a small profit in the first month.

Jiangsu, China, June 24-the location of Uncle Ming's private house cafe is a bit on the side. on the first return, it took a lot of work to wander around the business building of Jiuzhou Digital City. The storefront is also small, with a business area of only more than 70 square meters. It can only accommodate 20 guests at most.

But it, never lack of guests, because it is special.

A line on the blackboard in the store is enough to subvert your perception of the price list: "Coffee is priced at 30 yuan." 0-15 yuan means that the coffee is not good; 5-15 yuan means that the coffee is very ordinary; more than 15 yuan means that this cup of coffee is good. "

This is the first self-pricing coffee shop in Changzhou. Here, you can drink authentic freshly ground coffee, and how much the coffee is worth is up to you; if you don't feel good, you can even give it no money, and then walk out the door with peace of mind and aboveboard.

1. Drinking authentic freshly ground coffee can also "raise the posture".

The smell of wine is not afraid of the depth of the alley, and so is coffee.

Before the coffee shop reached its peak at 10:30 yesterday, Uncle Ming Cafe had already received several admiring guests.

"I heard that your coffee is self-priced. Is it true?" As soon as many guests enter the door, they can't wait for advice. After receiving an affirmative reply, the two middle-aged women who had just walked in ordered a cup of latte each. "the coffee is not good. We don't pay for it." A woman joked.

Shop owner Chen Xiaoming began to make coffee on the spot. Grind coffee beans, extract coffee liquid, make milk foam, and finally pull flowers in one go, the whole process is less than 5 minutes. Two cups of coffee were brought to the table, steaming and fragrant. Two middle-aged women took a shallow sip and gave a thumbs up.

Chen Xiaoming did not appreciate this, explaining very seriously: "this kind of coffee is not suitable for small sips. You should drink it in big mouthfuls. When it is cold, the foam will condense and the taste will change." Interested to see two female guests, he simply introduced in detail the "history" of this cup of coffee, which is called lavazza, which is made in Italy, and most of which are used in his shop.

"then what kind of coffee is to be tasted slowly?" As soon as Chen Xiaoming opened his words, the two female guests became more "curious" and looked like they were digging to the bottom.

Chen Xiaoming made two more cups of classic American coffee and served it hot: "here, drink this slowly and wrap it around your tongue twice when you drink it, just like tasting red wine."

The two tasted the coffee carefully, drank it, chatted with other guests in the store, and left 60 yuan before leaving.

"four cups of coffee at 15 yuan each." One of the women said that the coffee is very good, chat is also very "rising posture" (online term, meaning to learn), but it would be nice to have some more music in the store.

At 11:30 in the afternoon, all the guests left, and Chen Xiaoming was going downstairs for dinner. "six people came in the morning and their income was 150 yuan, which is usually the amount in the morning." Chen Xiaoming put the money in his wallet, ready for the rush hour in the afternoon.

two。 With the heart of "playing with tickets", we set up cafes across the border.

Chen Xiaoming has been exposed to coffee for more than ten years and used to work in electronic equipment. last year, he bought a commercial house in the city center, where he has always loved coffee, and decided to continue his coffee career here.

A year ago, Chen Xiaoming read in a book that a coffee shop in Germany is famous for its self-pricing of coffee, and it is entirely up to the guests to set their own prices for drinking coffee here. So a bold idea hovered in his mind, "Why don't I try it this way?"

That's what he said, but if he really wants to start doing it, Chen Xiaoming is not without worries. Although the coffee is very small, it is enough for him to encounter people who come to drink "overlord coffee" every day. But you can't let your dream run aground because of this concern.

"because the house is my own, the cost is much lower." Chen Xiaoming is also in the coffee machine and coffee training business. In the past, he often worked on electronic equipment, so his life was not a problem. Even if he lost a little on "self-priced coffee", he could afford it. "it's always not a bad thing to make more friends with coffee."

"in fact, I hope you don't think of coffee as a high-end drink." "that's why I'm determined to keep the 'self-pricing' coffee. Coffee is actually a very ordinary drink."

Chen Xiaoming spent 100000 on decoration, more than NT $100,000 on machinery and raw materials, and all the formalities were completed. At the end of May this year, Uncle Ming's private cafe officially opened.

3. Don't think the boss is stupid, but he is very business-minded.

"the cafe has been open for a trial for a month, and I am quite satisfied with the overall situation." Chen Xiaoming was surprised by the business situation this month. "as a native of New Changzhou, I was very proud. I thought this idea would lose money, but not only did I not lose money, but I also made some money."

Chen Xiaoming said that the price of coffee here starts from 0 yuan and is capped at 30 yuan. up to now, he has received a capped price of 30 yuan several times, but he has not seen anyone who drinks coffee without paying for it. "the least person gave me 5 yuan, but maybe he didn't have any change on him that day, because I don't have any change here. I just put it on the table as much as I can."

The turnover of the store is 1100 yuan on the most day, and 200 yuan on the least day, less on weekdays and an average of 800 yuan on weekends. The turnover of this "record" greatly exceeded his expectations. "you know, some small street cafes in the city center have a turnover of only 500 to 600 yuan a day."

After drinking a cup, many guests will order a second cup, so that even if the unit price is lower than that of the cafe outside, the actual income is not low. "once, six or seven people came together, drank 20 cups of coffee, and finally left 500 yuan. I think it must be more enjoyable to drink coffee here than outside."

4. If it is agreed that 30 yuan per cup will be capped, he will never charge 100 yuan.

The store has been open for a long time, and it has attracted many regular customers. Some people come to drink two cups of Chen Xiaoming's special coffee every day, and Chen Xiaoming knows their tastes like the back of his hand.

Two Italian young men who work in a nearby office building report on time almost every weekday afternoon. "they must have come with two espresso each." Chen Xiaoming said that the two of them just identified the coffee beans of the lavazza in the store, and at the same time, they drank coffee very fast, leaving 10 yuan per cup of coffee. "you can't drink outside at this price, but in fact, the cost is only a few yuan, and I can earn some more or less."

What the real estate developer Lao Li likes most is the cappuccino made by Chen Xiaoming, who drives over to drink almost every afternoon. "in the past, I could drink free coffee made by cadets, but when Xiaoming's shop opened, I must support it."

Once, the rich Lao Li left 100 yuan as coffee money for three days, but Chen Xiaoming refused. "first of all, the price has exceeded the ceiling price, and every cup of coffee is different every day. There are times when I don't do well, and everything is done according to the rules."

Chen Xiaomin estimated that everyone would give an average of 15 yuan for each cup of coffee.

When drinking coffee, how could you order less dessert foil? Chen Xiaoming took the opportunity to launch desserts such as sorbet, milk jelly, mousse, etc., which was also self-priced and capped at 30 yuan. "this kind of stuff is limited every day, because desserts cost much more than coffee, and you lose money if you do too much." Chen Xiaoming said with a smile.

5. The next step is to play one ticket more fiercely, to open a bigger business in the city center.

Chen Xiaoming did not expect that playing with tickets was so popular before he opened the store. the existing store is sometimes unable to accommodate the passenger traffic during peak hours, and Chen Xiaoming plans to play a bigger one-to open a "self-pricing" cafe in the city center.

"it's better to be near the city center, and the storefront can be off the street, so that the rent can be cheaper and the size is about 100 square meters." Chen Xiaoming said that if you have a good recommendation, you can recommend it to him. Coffee is his treat.

A few days ago, Chen Xiaoming spent 80,000 yuan on a new coffee machine. "I have confidence in my raw materials and craftsmanship, and I bought this machine to give everyone a better experience."

In the future, he hopes that his coffee shop will be an open environment, and if customers have a foundation, they can try to make their own coffee with the coffee machine in the store.

"of course, you still have to collect the money, and you'll see how much it is." He Yizhi