How to choose a coffee shop and analyze its location and region

Cafe opening location 1: [campus]

There are many people who want to open their own small libraries, but few of them succeed in the end, and most of them cannot pass the hurdle of site selection. According to personal irresponsible statistics, more than 95% of people who have plans to open stores eventually miscarry due to site selection.

With the rapid development of China's university industry, campus cafes have sprung up not only around the campus, but also on the campus. In particular, the emergence of a variety of university towns and the emergence of a large number of foreign students, so that the campus coffee shop has become an indispensable matching, such as carving time and other coffee chains have been seizing this market early.

Location name: campus

Main target market: students, teachers, foreign students

Recommended business items: coffee, cultural salon, western-style light meals, conference services

Pricing strategy: medium to low, it is difficult to sell high price

Suitable area: 50muri 100sqm

Rent: the biggest rent in the campus is that there is no business on weekends, national holidays, winter and summer vacations, so under the premise of the same rent, the actual utilization rate of the campus is relatively low.

Main advantages: the campus is undoubtedly the best choice for travelers to open a shop. They can live an ideal three-day fishing and two-day net-drying life, and have a long holiday that allows you to go out to your favorite place and do what you like. In addition, there are plenty of cheap labor, hourly workers, to be hired, and as long as they can take care of the bar, they will hardly worry about a shortage. The source of customers is relatively fixed, and some of them will be updated every year to form a benign customer base liquidity. Students will also be less picky about their products.

Main disadvantages: may be subject to more administrative intervention, from decoration to products to pricing and so on, especially pricing, administrative intervention is more likely. In addition, there are relatively few business hours, students' weak spending power and other factors are also worthy of attention.

Suggestion: the coffee shop in the campus needs more outstanding personality, culture and other added value, if the location can be located near the foreign student building, business will be better. You'd better bring some meals, but it will be more difficult to make a profit if you have coffee.

Coffee shop location 2: [business district]

There is no doubt that opening a coffee shop in the business district is a choice with a higher return on investment, especially now the growth rate of new business buildings is very fast, and it also gives many similar opportunities, the only problem is that the property owners in the business district are more willing to let large chains such as Starbucks settle in (Chongqing Brista Coffee West Point training School), so the general area that can really be rented by us will not be very good. It takes a little interpersonal relationship to get started.

Location name: business district

Main target market: White-collar workers and foreign employees

Recommended business items: coffee, take-out coffee, Western-style simple meals, business packages, conference services

Pricing strategy: medium

Suitable area: 15 muri 100 square meters

Rent: the rent in the business district is generally in the middle level, and some of the more remote areas will be very low, but it should be noted that the business district is operated before 18:00 every day, and it is closed on weekends and national holidays.

Main advantages: except for some top business districts, most business districts and development zones are surrounded by barren land, thus forming a certain monopoly, if your store happens to be open within some large companies, then the monopoly position is obvious, and if you not only open in some large companies, but also use their employee cards to settle expenses, then congratulations. The store is almost 100% profitable. The lunch of white-collar workers has always been a national problem, so there is a lot to do in the supply of lunch. In addition, the flow of people in the business district is relatively stable, and the income level is more secure, so that it is easy to measure whether your store can make a profit.

Main disadvantages: White-collar workers are undoubtedly one of the most picky people, and because of the low mobility of customers, if you can't guarantee the stability of quality, or have some food safety problems, it will be devastating. Suggestion: coffee shops in the business district can go to two extremes, either take the luxury route to attract executives and foreign employees, or take the fast route, emphasize running volume, and attract ordinary employees through fast production, convenient service and affordable prices. Don't want to do everything.

Coffee shop location 3: [business district]

The commercial district, like the residential area, is traditionally a place with a high concentration of coffee shops, but high rents and various restrictions keep individual shops out, coupled with the impact of casual dining and afternoon tea. so it is very difficult for us to see a quiet and personalized restaurant in the bustling business district, (Chongqing Brista Coffee West Point training School), even if there is, it is in an alley near the business district.

Location name: business district

Main target market: passers-by, owners of nearby residential areas, white-collar workers

Recommended business items: coffee, Western-style light meals

Pricing strategy: above average

Suitable area: 20muri 100sqm

Rent: relatively high

Main advantages: the flow of people is large, and there is no rest all year round, and even if the product is a little worse, it can be maintained with the mentality of chopping one by one, as long as the location is good enough.

The main disadvantages: the competition around will be very fierce, and very often can not enter a really prosperous business district, can only choose a new business district, and at this time there is a time to keep a shop, may need to raise for half a year, a year, or never see the day when it is even more depressing is that it is not easy to raise, as a result, the contract expires.

Suggestion: to open a shop in a business district, you should not only consider the location, the flow of people and other factors, but also fully examine the situation of your peers in the surrounding market, think about where your comparative advantage is, whether the market is saturated, and so on, otherwise the risk of blind entry will be very big. and will suffer great economic losses.

Cafe opening location 4: [residential area]

Residential areas, especially many old houses or Shikumen houses in the city center, are undoubtedly the easiest places for families to get rich. In particular, those houses have a little history, and there are more places near the city where foreigners can live, which will be the best place to open a similar pavilion (Chongqing Brissta Coffee West Point training School). Some people will open their shops in residential areas near downtown areas, and often get good results.

Location name: residential area

Main target market: residents and foreigners

Recommended business items: coffee, Western-style simple meals, cultural salon

Pricing strategy: medium to low

Suitable area: 30 muri 80 square meters

Rent: it won't be very high.

Main advantages: perhaps for many people, the old house itself is very attractive, coupled with a small pavilion decorated like a living room and a talkative boss, maybe some good music and friends. Such a small pavilion will be very marketable near the residential area. Such small pavilions are often supported by old guests, so how to establish a long-term relationship with guests will be a major challenge.

Main disadvantage: your neighbor may be your biggest obstacle, whether you want to install an air conditioner or redecorate it, there will always be some people watching you closely. Suggestion: decorate with warm colors, such as finding some old furniture and so on can give you extra points. Sad choices do not have to be too rigorous, in short, it is most important to give people a sense of comfort and personality.

Coffee shop location 5: [creative park / tourist area]

Tourist areas and creative parks are the paradise of personality shops in Shanghai, the more famous Tianzifang, in which there are numerous personality pavilions, and many stores do have good concepts and products. It's just that such a place does not exist in every city, and even if there is, it is only a small piece. And this is not only the cradle of the personality pavilion, but also the tomb of more pavilions.

Location name: tourism and Creative Park

Main target market: tourists, Wenqing

Recommended business items: coffee, national specialty food and beverage

Pricing strategy: medium to high

Suitable area: 30 muri 80 square meters

Rent: the rent is generally high, and there are complicated property rights in some old houses.

Main advantages: give you a stage to fully show your taste and personality, guests will appreciate this atmosphere, if you do well enough, even if you can not make money, you can make some bad friends.

The main disadvantage: when everyone is full of personality, then personality becomes commonness, how to really turn your personality into a bright spot and earn money while maintaining your personality is a difficult problem.

Suggestion: decoration should pay more attention, and the presentation form of the product is the key to success or failure.