The barista who amazed countless Xiantao people, Wen Bin

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There are many people who imagine a romantic career as a barista, but not many people are tireless about making coffee day after day. On the way to turn a hobby into a job, you can only water it slowly with enthusiasm and patience. Wen Bin of Xiantao Shepherd Coffee told us that refusing the so-called "well-deserved good job" after graduation means not only courage, but also investing time and love in areas of focus and moving people with good results.

▲ first came into contact with coffee nine years ago.

Speaking of which, Wen Bin clearly remembers the first electric shock with coffee. First of all, he would like to thank Mr. Yan Hui, the enlightened and mentor who led him into the industry nine years ago. Because of him, Wen Bin is infatuated with the taste and aroma of coffee. After that, he devoted himself to coffee making and couldn't extricate himself.

"as for when I really fell in love with coffee." Wen Bin said with a smile, "since the first contact, she has gradually discovered that coffee itself has infinite charm. Espresso makes coffee canvas and milk makes paintbrush, sketching perfect lines and patterns. When she tastes it attentively, her bitterness is sweet, just like the course of life. There are pleasures in good times and bitterness in low ebbs. When brewing, we need to make stringent requirements on the selection of coffee beans, the thickness of grinding, the amount of powder, water temperature, ratio of water to powder, techniques and other details, control the variables that can be controlled, and try to get the best results, which also requires our focused attitude. I want to do everything the same! All this should be the reason why I gradually fell in love with coffee. Yes, I fell in love with each other over time. "

Coffee flower is easy to fascinate, overnight embossing, shape, pull flower is presented like magic. However, the recipe of a cup of flower is not so mysterious, that is, the idea and shaking of the barista controls the ripple of the milk, and the foam swims between the mixture of milk and coffee, shuttling and pushing, naturally and artificially, a perfect cup of coffee appears naturally in front of customers.

▲ Wenbin's appreciation of some of his flower-pulling works

At the beginning of his career, in order to improve his professional skills, he practiced diligently in his spare time every day, repeating the same action hundreds of times a day, listening to the monotonous noise of grinding beans, just to master the balance of taste variables. From the identification of coffee beans, the grinding of coffee powder, the water flow and time control of drip filtration, only to extract a cup of coffee with full flavor and present it to customers, when it is finally recognized by customers, for Wen Bin, there is no doubt that he is not simply immersed in enjoyment.

Later, with the improvement of professional skills and the continuous enrichment and accumulation of workplace experience, Wen Bin returned to work in Xiantao for two years and resolutely quit his job with relatively stable local and good prospects for development. opened his own coffee shop-Shepherd, mainly engaged in the supply of coffee raw materials in Xiantao area, but also to do retail.

People often ask Wen Bin a question like, "as a senior coffee person in the industry, what do you think of Starbucks personally?" Wen Bin's answer is that I am also a loyal customer of Starbucks myself. In terms of quality alone, the quality and cost performance of Starbucks coffee such as American style and latte are much higher than those of most independent cafes in China. In terms of business operation management, brand marketing and service, there is a dimensional gap between Starbucks and independent cafes.

Although it is very hard, he still dreams of one day bringing this beautiful way of life to every coffee drinker in Xiantao, so that they can really experience the charm of a cup of coffee, including where the coffee beans come from. in each temperature value stage, it has different flavor, including the understanding of coffee culture.

At present, Xiantao local very professional and authentic coffee is rare, Wen Bin also makes coffee in his spare time, and now the main business of shepherd coffee is the supply of coffee raw materials.

When it comes to baristas, what many people think of is that this is a profession full of petty bourgeoisie, but for Wen Bin, the road to coffee is endless, and there are no so-called masters, bigwigs, professors in the coffee journey, but only permanent scholars. As a professional and competent coffee maker, it is absolutely a natural responsibility and obligation to promote and popularize coffee culture as far as possible. The spirit of craftsmen must be adhered to on the coffee road, and this is his way of survival!

At the same time, the work of coffee is not always good, and the pressure of work, life and even public opinion is sometimes a test. But Wen Bin is full of confidence in the future: "these are slowly improving, coffee consumers are becoming more and more mature, I believe the market will favor people with real intentions."

For those who want to open a coffee shop, Wen Bin suggests: why do you want to learn coffee? Why do you want to open a coffee shop? Choose the following answers:

1. Like coffee

2. Like to drink coffee

3. Like to make coffee for others

4. Like the feeling of owning a coffee house

Choose 1 you can be friends with me, we can talk about coffee and cultivate feelings when we are free; choose 2 you'd better go to a cafe to be a customer and enjoy the service and atmosphere of the cafe; option 3 you can go to coffee training, but don't open a shop. To be a barista, you will be very tired but very happy; option 4 Let's talk and take it easy! In fact, I hide the most important answer: I want to do something I like and make money. I will really encourage the opening of the library. You must choose all five answers and agree with them.

If coffee training is just a business, I should encourage you to open a coffee shop, live your dream life, pay tuition and take classes. But I can't! This is indeed a deal, a business, but I still hope you can see the facts clearly, do not rush to open a coffee shop, you can first try to work in a coffee shop to make sure you really like it. Don't blindly believe in the beautiful words in the book about the coffee industry, be careful about your future, and learn to be responsible for your family.

Opening a coffee shop is not that simple!

If you don't care about profit, just care about your feelings.

Sorry, the dream does not include room and board!

Wen Bin said that he also likes some coffee sharing meetings, a group of feverish friends who are obsessed with the coffee world, sharing each other's coffee life. For him, these are the warmest, most precious and most unreplicable good times.

"even after all these years of practice, I still feel that I am a new disciple in the current industry, and I am always in awe of the industry we are engaged in. At least I hope that we can live on our own and take care of ourselves. I would like to share with you here! Finally, I optimistically imagine that life begins to fly in the direction I aspire to, hoping that all people and things can keep up! "