How does a good barista grow up?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Baristas, in their heads are often "fashion, youth, high-end, elegant" these lavish words.

As the backbone of the coffee shop, the barista bears the responsibility of connecting customers with the coffee shop. In other words, the barista's superb skills and elegant speech and behavior represent the brand and image of the whole coffee shop.

We often envy some well-known baristas or baristas who have won good places in coffee competitions and regard them as their idols or goals in life. This is right, after all, people, there must always be a strong opponent as their goal to urge themselves, in order to make faster progress!

Have we ever wondered what factors people like them have, or how to become baristas like them?

A good barista should have the following three qualities:

The first is the coffee skill, which is to teach people how to make coffee!

This is one of the most basic skills of a barista, which can enhance the competitiveness of the barista himself and develop faster. It is a kind of thing that can be used to teach others.

For example, if you have mastered coffee skills, you can teach your partners, family and loved ones, and more importantly, you can teach customers how to quickly make a cup of coffee that suits your taste.

02. The second is the knowledge of coffee, which is to teach others how to understand coffee!

Coffee knowledge, this is the best way to see the difference in the literacy of a barista, especially in our country, many customers do not know how to taste coffee.

Many times, when a guest comes over, you can make a cup of noble coffee like Rose Summer, the Blue Mountains of Jamaica or Kona of Hawaii, but if you don't express why it is expensive and why it tastes good? Then the customer will only feel that it does not live up to its name.

We can see that the baristas in many excellent coffee chains are smiling and communicating with customers all the time, this kind of atmosphere is very good, and the turnover is also very high.

Coffee knowledge is mainly to teach others how to understand coffee, if I understand this thing, good for me, then I will definitely buy it. Just like other people usually recommend a product to you, what you want to hear must be its advantages and characteristics, similar words of any use to me, only if you know this product, you will want to buy it.

So, although everyone's tastes are different, and not all customers like the same cup of Cabo, it is difficult to adjust this thing, as long as you are willing to communicate with your customers and constantly debug and improve for everyone who loves coffee. I'm sure you can make a better cup of coffee for your customer.

The third is coffee marketing, which is to know how to sell coffee!

If you are a store manager or a coffee shop manager, or if you want to open a coffee shop in the future, then this is a coffee skill you must master.

The profit of coffee is very high, of course, the rent profit of China is higher. Coffee makes a profit by walking volume. If you do not understand marketing and do not know how to survive, then no matter how good your coffee skills and knowledge are, it will be useless.

This is also the core and most competitive place of a barista.

Technical things can cost thousands or tens of thousands of yuan, and can be easily learned in a few weeks or months. With regard to marketing and management, it is by no means that you buy a few books, you buy a few lessons online, or you can learn by listening to some masters. Xiao E once saw such a sentence in organizational behavior: the difference between good and bad in management only reflects the amount of money earned, the difference between profit and loss, and ultimately the difference between survival and bankruptcy.

This is also the most fundamental gap between chain coffee enterprises and private coffee shops. People have done a very good job in management and marketing, especially in management, their degree of detail is unimaginable.

Like coffee in our Chinese environment, there is a saying: how many coffee shops open in China every day, how many coffee shops close down. Although this sentence is a bit exaggerated, it truly reflects the current coffee environment in China.

If you want to make a profit, then apart from learning the most basic coffee skills and coffee knowledge at our EHS Coffee College, the last thing you should miss is our coffee shop marketing.

Many of our mentors own their own cafes, have been crawling and rolling on the road of opening a shop for many years, and have accumulated rich experience in marketing and management of opening a store. these are the experiences they have gained with their blood and tears. it is the best guiding light on the way to your dream of opening a shop! If you want to know about this course, you can leave a message in the background.

Coffee skills are the foundation, which is equivalent to the bottom of the coffee pyramid

Coffee knowledge is the framework, the middle level of the pyramid.

Coffee marketing is the core, equivalent to the top of the pyramid.

So we can compare where we are, or how far we want to be, and then make a corresponding adjustment and set a small goal for ourselves.