Blue Bottle launches Yemeni coffee beans

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Blue Bottle is one of the representative brands of fine coffee in the United States. because of its extreme pursuit of coffee quality, it is known as the Apple of the coffee industry. It recently launched a coffee bean from the Yemeni company Port of Mokha. The first feature of this single coffee bean is its origin, Yemen, and the second feature is its high price.

The founder of Port of Mokha, Mokhtar Alkhanshali, is a Yemeni who grew up in San Francisco. Over the past two years, he has spent a lot of energy working with local farmers to develop the coffee growing environment in Yemen.

Generally speaking, Africa and South America are important coffee producing areas, which not only have the advantages of geographical environment, but also have a relatively stable social environment to rely on.

Yemen, which belongs to South-West Asia and borders Oman and Saudi Arabia, has long been at war. Today's country is divided into at least three parts, controlled by Husserl's armed forces, self-governing forces and al-Qaeda in the Arabian Peninsula.

Port of Mokha, on the one hand, provides loans to coffee farmers and has set up six local offices to encourage farmers to focus on coffee farming. On the other hand, Mokhtar Alkhanshali is also actively looking for overseas markets for these coffees, including smuggling coffee beans at great risk.

In terms of price, the price of this single cup of coffee beans is $16, while the price of bagged coffee beans is $65, which is equivalent to 429 yuan.

It has become the most expensive coffee bean in the San Francisco Bay area and is more expensive than the general price of other boutique coffee. For example, Shudun City Coffee, a boutique coffee from Portland, sells for $15 for a 12-ounce bag of Hair Bender, and this Yemeni coffee bean is almost four times its size.

"how much profit has been returned to the beans in this $16 cup of coffee? How many were returned to Alkhanshali, which risked their lives? How much is pure profit? "James Freeman, founder of Blue Bottle, said in response to the high price of coffee. And if customers care more about taste, Freeman will also say, "this will be one of the best coffee they've ever had in their lives."

Blue Bottle is the dark horse in the third wave of coffee, and this "third wave" is the new coffee era represented by boutique coffee culture, which begins to emphasize the regional flavor of coffee, and individual coffee flavors from different places of origin are different.

In the United States, there are boutique coffee brands such as Blue Bottle, and there are also cafes represented by "half of the Coffee" in China, which provide boutique coffee from global origin. Half of the coffee shop has a special coffee bar, which provides high-quality single coffee, such as Yega Snow Coffee, Mantenin, Columbia and so on.