Where does Blue bottle Coffee come from? blue bottle Coffee History

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Blue bottle coffee is the product of the "third wave of coffee" and is a boutique coffee brand in the United States.

It relies on intensive cultivation of coffee beans and competes with Starbucks coffee machines with the barista's hands.

Blue bottle Coffee was founded in 2002 and headquartered in California. It selects high-quality organic certified coffee beans, using traditional planting methods, no pesticide residues.

The store is equipped with Italian style, hand flushing, siphon and ice droplets, and only choose fresh coffee beans baked within 48 hours, not fast food products, take the quality boutique route.

In addition to the coffee produced on the spot in the store, Blue bottle Coffee also offers sales of New Orleans-style iced coffee, cold coffee and coffee beans packaged in milk boxes.

Name: Blue Bottle Coffee

Created by: James Freeman

Founded: 2002

Founding place: Oakland, California (Oakland,Cali.)

The origin of the name: pay tribute to the first coffee shop in Vienna, Blue Bottle. In 1683, after the Battle of Vienna, the wartime hero Kolshitsky opened a coffee shop using coffee beans left by the Turkish army. Kolshitsky is believed to be the founder of coffee lattes.

Development status: the BB website shows information about 12 coffee shops, not only San Francisco, but also extended to the East Coast, such as New York, where there are several branches.

A brief introduction to achievements:

1. Use coffee beans that are roasted within 48 hours

two。 Use organic coffee

3. Slow coffee, which claims to take 5 minutes per cup of coffee

4. A salute to Japanese coffee, such as ice droplets and siphons.

5. Committed to single-origin coffee (single origin)

6. The important composition of the third wave.

Blue bottle coffee provides various forms of sales service.

Starbucks is already so large that it naturally faces the supervision of many investors to ensure that it meets their expectations. Gradually, they may exert pressure on aspects such as the selection and purchase of coffee beans, which is the advantage of blue bottle coffee.

Therefore, if we follow this trend, Blue bottle Coffee will be more likely to form a more competitive supply chain because of its high quality beans.

At the same time, to compete with Starbucks, Blue bottle Coffee must expand its retail business in the international market.

Although Blue bottle Coffee has established its brand status as boutique coffee, it is still difficult to move beyond these consumer areas that have a special complex for coffee to other consumers. After all, in some areas, coffee does not represent quality and pursuit like wine or food.