The reason for the leading position of Kenyan Coffee in the World ranking

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Kenyan caffeine is well received in the global market for its aroma, taste and quality, but the industry has long been monopolized by Western multinationals. According to market research, only six companies control about 60 to 70 per cent of unprocessed coffee transactions in Kenya, followed by TAYLO WINCH,DIAMOND COFFEE in the UK, ARMAJARO Group in the UK, NEUMANN KAFFEE Group in Germany, DORMANS, which is controlled by UK companies, and LEOPOLD LUOIS DERYFUS, a French family business.

Kenyan farmers are at the bottom of the entire coffee value chain. In order to make the coffee trade more balanced and benefit farmers, the county government of the Ken coffee growing area decided to bring in buyers directly from countries such as China, South Korea, Japan and the United Arab Emirates.

Coffee buyers from the American Special Coffee Association (SCAA), Brazil, Colombia, China, Hong Kong and Myanmar have come to Kenya to seek direct deals with local farmers.

At present, 85% of Ken's exported coffee is auctioned through the Nairobi Coffee Exchange (NCE). The auction price of each bag of 50kg coffee is about 23000 Ken shillings (US $225.8), which can be sold directly to buyers for up to 30,000 Ken shillings (US $294.5), which will greatly increase the income of farmers.

According to the China-Africa Trade Research Center, Kenya accounts for about 1% of the world's coffee production, but only 5% of exported coffee is roasted beans, and 90% of Kenyan coffee is wet-processed. This shows not only the huge investment space in the Kenyan coffee processing industry market, but also the high market demand for coffee wet grinders in Kenya. In order to make Kenyan coffee trade more balanced and benefit coffee farmers, global coffee buyers are actively seeking to trade directly with Kenyan coffee farmers.

From the perspective of the international market, Kenyan coffee buyers are world-class high-quality coffee buyers, quality-oriented Germans and Scandinavians are long-term buyers of Kenyan coffee, and no country can grow, produce and sell coffee as continuously as Kenya. Kenya sells most of its coffee beans to Europe, while Germany is its largest importer.

From the perspective of Kenya's domestic market, the local coffee consumption market in Kenya has a limited share. This is mainly because there are fewer locals drinking coffee in Kenya. As a result, most coffee beans are sold abroad.

Seven coffee companies in Kenya are among the top 30 in the newly released Coffee Review (Coffee Review). It is reported that a total of thousands of coffee samples from all over the world participated in the selection, and the experts evaluated the coffee bean quality, producing area standard, tree species, flavor uniqueness and other indicators, and finally selected the 30 coffee with the highest score this year. The seven Kenyan coffee producers on the list are Guama Coffee Factory, Gatomboya Coffee Factory, David Mburu, Karatina's Kenya Small-lot Reserve, Karindundu Factory, Murang'a Gondo AA and Nyeri's Ichamara Coffee Factory.

At present, Kenya mainly relies on the direct export of coffee beans, and the total added value of the products is less than 5%, which makes a large number of coffee practitioners very limited profits.