There is no American coffee in the United States and no Viennese coffee in Vienna.

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Authentic American coffee

Italians call espresso-based coffee diluted with water as American coffee, but the real American coffee, the coffee that Americans drink most often, is actually dripping coffee.

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"Welcome to the US, Do you want an Americano?" (welcome to America, would you like a cup of American coffee? From this sentence, we can see what coffee means in the United States. Americans always have a cup of coffee before they do anything, which shows their love for coffee. They drink anytime and anywhere: in the morning, in the afternoon and in the evening; at work, after work, at meetings; shopping, walking the dog, dating, of course; workers, teachers, the police; priests, nuns, the Statue of Liberty. Ha ha, drink!

It is said that the spaceship Apollo 13, which took a man to the moon for the first time, had a fatal failure on the way home. At that time, the ground crew comforted the three astronauts with the words: come on! The strong hot coffee is waiting for your return.

Therefore, it is undeniable that Americans are the most coffee-loving people in the world. They are inseparable from coffee almost 24 hours a day. Every day, 400 million cups of coffee are "almost dry." they drink 1/3 of the world's coffee production and are one of the largest coffee consumers in the world, with an annual trade volume of US $30 billion, second only to gasoline.

The untaboo custom of coffee

Although Americans like to drink coffee, they don't seem to pay much attention to the taste, like a game with no rules and no taboos. Americans disapprove of the way Europeans pay attention to making coffee. They want to drink freely and happily, and they feel a bit like men drinking beer. Generally speaking, Americans are very busy. How can Europeans enjoy a cup of coffee like that? Americans are often a drip coffee machine (drip coffee maker) from morning till night. As the water is added too much, the taste of the coffee is very light, and the filter pot is kept on the heat preservation table until the coffee is dehydrated, which greatly affects the taste of the coffee.

And Americans put too much emphasis on convenience and devote themselves to selling ground coffee powder. Do not realize that no matter canned or vacuum packaging, how good the sealing, the freshness of coffee powder will be greatly reduced. This also enables Americans to carry out a series of innovations in the packaging of coffee, such as metal cans, vacuum, breathable valves and so on, which to some extent extend the time for coffee beans to stay fresh, but it still does not help for coffee powder. As long as it is ground, no matter what form of packaging is used, the freshness will be greatly reduced.

There is no American coffee in the United States

There is no American coffee in the United States and there is no Viennese coffee in Vienna. In fact, "Americano" is not American coffee in the real sense, but the Italians take espresso as the base and dilute it with hot water to make a kind of coffee with a light taste. Italians call it American coffee, which actually implies that Americans are not particular about drinking coffee.

The real American coffee is actually drip-filtered coffee, which is coffee in an American household electric filter pot, and Americans simply call it "Coffee". So we can understand why there is no Viennese coffee in Vienna. In Vienna, the coffee with fresh cream on the surface is called einsp ä nner, while the coffee with cream on the plain coffee is called melange.

Coffee time

Coffee time (coffee time) is a tradition of American companies, and it is also a benefit provided by the company to employees, giving them a break and rest space in their busy work schedule. American companies usually have pantries and provide employee coffee machines so that employees can devote themselves to stressful work with greater enthusiasm after enjoying a cup of coffee. After coffee time, there is often a circle of cup stains on the table, which is very interesting.

It is said that when the Civil War was raging, a 19-year-old boy from Ohio, carrying a bucket of hot coffee, filled the front soldiers with tin pots and brought some cookies to cheer them up. It was September 9, 1862, the first memorable coffee time in the United States.

The United States retained this tradition and introduced it into its corporate culture. It turns out that coffee time does improve employee productivity, which has led some companies to even introduce coffee brands into their companies. If you live in Seattle and happen to work at Microsoft headquarters, there is an endless supply of Starbucks, which is taken for granted because Starbucks is headquartered in Seattle, or if you live in San Francisco and happen to work at Google headquarters, you will have access to Juan Valdaz, the god of South American coffee.