How is the development of coffee in Yunnan, China? How about Yunnan small grain coffee? is it good?

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How to make Yunnan small coffee

90% of mainland coffee production is in Yunnan, Starbucks and Nestle have gone to set up factories to buy cheap coffee beans. But such stereotypes break down this year. Yunnan's top coffee, sold for tens of thousands of Taiwan dollars per kilogram, to use "fine coffee" counterattack. Huang Xinghua and Li Weihua told us.

◎ Not willing to do "instant solution" Yunnan coffee beans fight high-end!

Hundreds of kilograms of fresh fruit, in the Pu 'er sun even more red and bright, spring washing, looking forward to seed transformation, become expensive fine coffee beans.

Bai Yingfu, director of Yunnan Manzhongtian Coffee Manor: "Good sink in the back, light defective beans go away."

Yellow-brown coffee beans, washed, fermented to remove pectin peel.

Not just tea! Luarabica beans 50% from Pu 'er

From October to March, Bai coffee farmers pick up rakes and repeat them, because the warmth of the sun makes the flavor fuller. Pu 'er is not only famous for tea, but the Arabica coffee beans in front of us account for more than half of the mainland's production, but they are hidden in the mountains.

Continental Coffee: "One more, one more, is this a wave?"

Zhu Zhihong, general manager of Aini Man Zhongtian Coffee: "Look at the narrow path, we are all shuttling through the forest."

Sichuan coffee shop operator: "very crazy very excited."

◎ Valley trees shade the sun to explore the delicate "rainforest coffee"

It's not enough to hobble along the rainforest coffee garden, you have to walk down the hill into the valley.

Zhu Zhihong, general manager of Aini Manzhong Tian Coffee: "Rainforest coffee cannot be fully exposed to sunlight, which will affect the quality of this coffee. It must have a certain degree of shielding."

TVBS reporter Huang Xinghua: "At an altitude of 1500 meters, we are now 70 kilometers away from Pu 'er city in the mountains. Here we see very precious rainforest coffee trees. These rainforest coffee trees grow in the rainforest and produce coffee beans at nearly NT $1,000 per kilogram. This is the opportunity for Pu' er to turn to fine coffee."

Aini Mannakata Coffee General Manager Zhu Zhihong: "It has a delicate smell, which turns into coffee beans."

* Get rid of cheap impressions! Rainforest Coffee Spells "Organic"

Growing coffee in the rainforest means that there is no way to mechanize, natural farming methods do not sprinkle pesticides, these are high costs, behind the calculation is "rainforest coffee brand", want to get rid of Yunnan coffee beans cheap impression.

Yunnan Coffee Trading Center Zhang Yu: "Because Pu 'er coffee does not have a brand in the world, after going abroad, bulk buyers need strong requirements, but they want to reduce prices on (international) futures prices."

Bean factory worker: "50 kg (a pack), 20 tons a day."

60% of the local raw beans were purchased by Starbucks, Nestle and other big factories. On the day of the interview, the price of beans was RMB 13 per kilogram. Mainland consumers spent at least RMB 160 per kilogram on chain brands. The added value created by foreign brands.

Aim for Blue Mountain! Pu 'er "Coffee Office" creates brand

Lu Han, director of Yunnan Pu 'er Coffee Office: "Selling it back is definitely not labeled Pu' er Coffee. If Pu 'er Coffee is famous with Pu' er Tea, if Pu 'er is as famous as Blue Mountain Coffee, everyone is proud to drink this coffee. Will it be sold again?" It will sell for a certain value."

The price is underestimated. From the origin to the consumption end, the maximum profit is earned by foreign capital. Of course, the local people are not willing to accept it.

* High-end image! Pu 'er "Champion Bean" 13,000 transactions

Ted linger, president of the american boutique coffee association: "perfect. Let's get started."

Please foreign experts smell the tongue with their noses. It is not enough to taste the cup. It is not enough to set up an auction center by itself. The champion coffee beans were auctioned for 2600 yuan per kilogram in the first auction in 2015, equivalent to about 13,000 Taiwan dollars.

* Change the taste and fight for economy! Pu 'er "Tea City" lifts coffee heat

Lu Han, director of Yunnan Pu 'er Coffee Office: "Chinese drink 2 to 3 cups of coffee every year, Japanese drink 2 to 3 cups a day, and the number is even larger in Northern Europe. We in China are expected to become a big consumer market after the United States."

TVBS reporter Huang Xinghua: "Pu 'er produced coffee beans 20 years ago. At that time, it was cheap three-in-one coffee brewing powder, but now Pu' er street appears, roasting coffee beans on the first floor, and then walking to the second floor for a cup of single-product coffee."

1% Coffee Shop Clerk vs. Customer: "Tell me about your Pu 'er love. It's refreshing, sweet and a little sour in terms of color, taste and fragrance."

Enjoy a cup of coffee in Pu 'er, enjoy the comfortable environment and decoration, the price starts from about NT$100, similar to Taiwan, but most of the cafes opened in urban areas are mostly foreigners with coffee dreams.

◎ Look at the rainforest coffee station "bean seeker" to live in Pu 'er

Jin Jihui, general manager of 1% Coffee: "I am a northerner. Sometimes I joke that I go from the North Pole to the South Pole. I chase a coffee in eight years. I dream all my life. I challenge it. I have courage. I let it go down with the whirlpool."

Carefully demonstrate siphon coffee, he is Jin Jihui, Harbin, graduated from Beijing Film University, like coffee, so stay in Pu 'er for 8 years.

Taiwan bean seeker Jin Jihui: "Yunnan coffee beans are more sweet and sweet, and the sweetness is also very high."

His partners are Taiwanese who come across the sea to study baking technology. They want to attack coastal first-tier cities with the taste of Pu 'er coffee.

Jin Jihui, general manager of 1% Coffee: "This kind of ear-hanging follicular coffee, as long as a paper cup can, tear open at any time to enjoy, enjoy a cup of black coffee, it is different from instant coffee."

The ear-hanging coffee allows white-collar office workers to brew in hot water for 3 minutes, a cup of Yunnan black coffee to lift their spirits, the production line in Jin Jihui's factory keeps operating, 8 years of preparation, the first batch of single equivalent to NT $250 million, the colorful Yunnan ethnic minorities on the packaging, and the packaging first focuses on the hotel tourism market.

Jin Jihui, general manager of 1% Coffee: "Nestle has rapid financing, Starbucks has its system chain, we have our own crack to survive, take our own way unconventional channels."

Annual output of 45,000 tons! Pu 'er Coffee creates "fine products"

Lu Han, Director of Yunnan Pu 'er Coffee Office: "Pu' er is called the coffee capital of China. Our planting area is 716,000 mu and the annual output is 45,000 tons, accounting for half of China's total."

According to estimates by the International Coffee Organization, although Pu 'er coffee production accounts for less than 1% of the world's total, it is already more than half of that of the mainland. Under the attack of Nestle and Starbucks, it is cheaper to produce in large quantities and seek high-quality brands. After 20 years of backwardness, it will earn black coffee.

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