Yunnan Coffee you do not know the secret where is the development of Yunnan small-grain coffee brand?

Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

How to make Yunnan small coffee

In China, it is not difficult to have a cup of Yunnan coffee, because 99% of domestic coffee comes from Yunnan, Yunnan is China's largest Arabica coffee growing area, as well as Sichuan Panzhihua, Guangdong Leizhou Peninsula, Fujian, Guangxi, Hainan and other places.

Coffee cultivation in Yunnan, has a history of 100 years, is the earliest introduction of coffee in China's mainland areas. On this day, let's talk about "Yunnan coffee, those secrets you don't know."

First, Yunnan coffee is definitely not the worst coffee in Asia, followed by Indonesia's Luo beans and East Timor's hybrid beans at the bottom.

Second, Yunnan coffee is not the worst in China. Because there is also Hainan Xinglong Luo beans at the bottom. (Okay, no more PK with Luo Dou)

Third, Yunnan coffee is not the best coffee in China, the best coffee in Taiwan (an inseparable part of China).

However, all of this was useless. You just need to remember that my name is Yun (ye) Nan (liang) Ka (cheng) Fei.

Essebean said, our coffee is not good, that is, what is in the flavor wheel, we beans can do what.

Jamaica Blue Mountain said that more than two thousand kilograms of bidding beans are the real Blue Mountain, I do not compare with dozens of yuan of flavor round beans.

Yunnan beans say, I want nothing, but as a cup of local coffee, I have a hundred ways to make you drink it.

China is now one of the fastest-growing coffee consumers in the world, with coffee consumption at 90,000 tons and growing at more than 20% a year, well above the world's 3% growth rate. The development trend of Yunnan beans is far greater than what you can see. Nestle has long established procurement and processing bases in Yunnan, and Starbucks has also cooperated with Yunnan Aini. There are not a few coffee enterprises in Yunnan that generate tens of millions of revenue, with an average gross profit margin of 20%. In fact, these are great progress, and at least one industry has risen as a result.

Most of these coffees in Yunnan take the popular route, and very few take the boutique route. With the increasing demand for coffee in China, Yunnan coffee is also working hard towards the route of fine coffee. See online there are netizens organized to Yunnan held cup test activities, as well as organized origin visit learning activities. These have greatly changed people's impression of Yunnan coffee.

About Yunnan coffee industry, Xiong Xiangren, chairman of Hougu Coffee Co., Ltd., once said: "From elegant white flowers to mature coffee fruits, we must go through peeling, fermentation, drying, shelling, roasting, grinding, brewing, and finally get a cup of mellow coffee. Isn't that how a national brand is built?"

For the development status of Yunnan coffee, it is suggested that:

1. Grasp raw materials: stabilize farming resources, strengthen base construction, and form a "enterprise + base + farmer" model.

2. Grasp production: gradually move from primary products to deeply processed products, improve product added value, pay attention to product research and development, and build independent brands.

3. Grasp the market: actively explore the domestic and international markets, establish international marketing networks, and enhance product competitiveness.

4. Grasp industry associations: give full play to the guidance and coordination role of industry associations, and lead enterprises and farmers to make full use of relevant incentive policies to further develop plateau characteristic agriculture.

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