Why is Starbucks' flat white translated into Frappy White? How does Fu Ruibai pronounce the name?

Starbucks Frappy is a very popular coffee drink. There are many friends who are curious about the name "Fuluibai", how it comes from and how to pronounce it correctly. The front street of this article will explain the origin of Starbucks Fragrance White Coffee.

Fuluibai is actually the Chinese translation of Starbucks' introduction of Australian specialty coffee Flat White. In 2015, Starbucks launched Fragrance White in mainland China, and the reason behind this is the entry of the large Australian coffee chain Gloria into China. Starbucks entered the Australian market as early as 2000, but it has been defeated by the local Australian brand Gloria, and finally officially withdrew from the Australian market in 2014. In the face of Gaoleya's entry into the Chinese market. Starbucks is facing an archenemy and must expand its edge before Colorado can gain a foothold.

So Starbucks took the lead in introducing Flat White, an Australian specialty coffee drink, in 2015 and changed its elegant name to Furebai. The correct pronunciation of Fu Rui Bai is Fu Rui Bai, in which the pronunciation of "Fu Rui" is very similar to that of Flat, while "Bai" is directly translated into White. As a result, Fuluibai became popular directly in China. After that, many coffee brands have launched their own Flat White, such as Costa's mellow white, lucky Australia white, and Australian white coffee from independent cafes around the country.

With the popularity of fragrant white, it is also difficult for many people to tell the difference between fragrant white and latte. Latte and fragrant white coffee both belong to milk coffee, which are coffee drinks mixed with espresso and milk. The most essential difference lies in their taste and taste. Latte is about achieving a balance between coffee and milk, which can taste both the coffee and the milk. The two complement each other and do not cover up each other's taste. Fuluibai focuses on highlighting the taste of coffee.

At the bottom of the front street, there are always concise words to help you understand: 1, Fuluibai is the Australian version of latte; 2, latte is coffee-flavored milk, fragrant white is milk-flavored coffee.

In addition to the difference in taste, fragrant white is also obviously different from latte in practice and appearance.

1. If the cup quantity is different, the cup quantity of fragrant white coffee will be smaller than that of latte. In the past, for example, the standard cup of latte coffee is 350ml and the standard cup of Australian white coffee is 200ml.

2. Lattes use the universal basic Espresso in Italian coffee as the base, while Fragrance White Coffee uses Ristretto, which is richer than Espresso, as the base. Ristretto can be regarded as only extracting the middle and front part of Espresso, so the coffee liquid obtained is more full-bodied, and only the middle part is extracted. It also enhances the acidic flavor and baking flavor of coffee, reduces the extraction amount of macromolecular carbohydrates, and generally speaking, enhances the sensory flavor.

3. The milk foam of Furei White Coffee is thinner than that of latte. The thickness of milk foam of latte coffee is about 1cm, and that of Australian white coffee is about 0.5cm.

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