Luckin Coffee, Luckin Coffee's official website, sued Starbucks for monopolizing its war with Starbucks.

Lucky Coffee Sues Starbucks for Monopoly There Will Be a Battle Between Starbucks and Lucky Coffee

Just now, Ruixing Coffee wrote a letter to Starbucks. Ruixing Coffee said that it had recently encountered unfair competition from Starbucks in its business development and planned to file a civil lawsuit with the relevant court for Starbucks 'suspected monopoly behavior. As shown above:

At present, Ruixing Coffee says it has received notice that some partners will stop supplying.

Li Zhongsheng, a lawyer entrusted by Ruixing Coffee and a partner of Jindu Law Firm, said that operators with dominant market positions would be given more obligations by law. Article 14 of the Anti-monopoly Law stipulates that an operator shall not enter into an exclusive "exclusive purchase" agreement with a transaction counterpart. Article 17 stipulates that an operator with a dominant position in the market shall not restrict its trading counterpart to conduct transactions with itself without justifiable reasons.

Ruixing Coffee also said,"In order to speed up the resolution of the problem, We entrust Jindu Law Firm to file a complaint to the state anti-monopoly administrative law enforcement agency on the above issues in the near future, and formally file a lawsuit with the people's court of the relevant city."

If the court files a case, it would be Starbucks 'first antitrust lawsuit in China.

However, the outside world is divided on Lucky's move. Some people think that Ruixing, as a new coffee brand, obtains exposure through fighting with the industry leader, so as to enhance the brand popularity, and the lawsuit is a public relations routine; others think that the rapidly expanding Ruixing Coffee has indeed encountered Starbucks encirclement and is facing growth dilemma, and the lawsuit is a last resort to save itself.

It is undeniable that holding high the banner of anti-monopoly and occupying the commanding heights of law to sue Starbucks does have the suspicion of brand marketing. Since the birth of Ruixing, it has been hard to make a new flow method for FMCG, but this is not just a false move, it is also more out of the current competitive pattern consideration, multi-party trade-off decision-making.

Search for "Starbucks lease" in Baidu library, you can find a May 2011 version of the Starbucks store lease format contract, of which item 5, the use of the site, specifically stipulates "exclusivity". There is little difference between the contents of the clause and those complained by Ruixing.

If these exclusivity clauses still exist, then Starbucks, which has a first-mover advantage, will have very little room for survival. Under such circumstances, it is inevitable to eliminate the behavior of restricting competition through legal means. There must be a battle between Lucky and Starbucks.

Small series or that sentence, no matter how to tear, for the public, coffee is only one of many drinks, taste only like and dislike, more is to hope coffee practitioners, for coffee lovers to make a cup of good coffee.

Recently received a customer complaint, complaints Ruixing coffee, content into the following:

Lucky coffee deceives consumers

ruixing coffee (luckin coffee) is a coffee brand. In the last month, it has been advertised in many places in Chongqing urban area to promote its APP. I saw its advertisement in the elevator of CR 24 City Community in Jiulongpo District, and saw its store in CR Phase 2. I downloaded the app and registered my account. The APP software showed that CR 24 City Phase II and No.2 Wujian Road, Jiangbei Wulidian were all within its distribution scope. Therefore, I bought coffee twice on its app and participated in its promotion activities. Buy five get five free. RMB 105 was pre-stored to buy coffee. As a result, it was found on April 26, 201.that the above two addresses could not be delivered. We communicated with their customer service, saying that there was a temporary failure in the store at that time, and the delivery was resumed on the same day. However, two days later, on May 2, 2018, the delivery could not be resumed again. The customer service also ignored people. The store of Phase 2 of CR 24 City has also been closed. Now we complain that Lucky Coffee cheated consumers and sold falsely.

We are more concerned about the consumer experience, no matter how fierce the expansion is, the spokesperson will pull the favor again, and the things will be cheaper. If the products and services themselves have problems, they will not last long. Consumers are not fools.

In fact, APP this problem, has a lot of user reactions, there are problems:

(1) In the area that has already been delivered, the order shows "not in the delivery range" again; I drank a cup at the beginning, shared it directly into a group, and Amway gave it to others. As a result, a friend said,"not in the scope of distribution," and then there is no following. I thought it was really out of range. Later, the next order, or the same delivery address, the result said not in the delivery range. I thought it was a bug in my phone, but then I found out that my coworkers were the same. I thought it was because there was an objective situation in the shop that day. It was delivered the next day. On the third day, I continued to prepare for the order, but it was not within the scope of delivery. I want to say that for people like me who know the urine nature of this APP, I know it is APPbug, so when I want to drink again in a few days, I will still click into the APPbug to see it. However, for those who want to order takeout for the first time, they will think that their address is really not in the delivery range, which directly leads them to never click into the APP to see the second eye.

(2) The stress test failed. On May 8, the APP began to have problems that had never existed before: it showed network errors and could not place orders (the network was normal, and it was the same for several mobile phones). Therefore, there is only one reason, the public number pushed the message of giving discount coupons: the number of users increased, APP monarch can not bear. In short, for people like me, this coffee shop is weak on APP at present, the user APP experience is poor, and it is still in the initial stage of acquiring users. As a layman, I know that this is very harmful to users. Being able to develop your own APP means that software investment should be valued (opening stores nationwide, software R & D, I think, is definitely not done by outsourcing teams).

However, the current situation is like this, which is somewhat difficult to understand. Of course, one thing that cannot be ignored is that the subsidy strategy of this coffee has indeed absorbed a batch of passers-by powder_the conversion rate of this batch of passers-by powder into true love powder.

Now on the user's mobile phone screen, all the loaded super apps are WeChat, Alipay and video just needed. An app that is not just needed cannot occupy the user's screen. Rui Coffee is rich now, but 1 billion yuan can't support the opening cost and promotion cost of 6 months. Six months later, Ruixing Coffee quickly discovered that the APP user's uninstall rate was extremely high.

Lucky Coffee is bound to grab people and grab territory

The emergence of Ruixing Coffee and its Internet-like rise and expansion have triggered debates.

Coffee industry war is imminent, the emergence of Ruixing coffee, will bring coffee popularization to urban life again, or, just another brutal expansion of capital?