Introduction to coffee books

What was the name of the first coffee shop in Vienna?

Blue bottle Cafe.

This blue bottle is not that blue bottle.

When I started coffee, I looked up the Blue bottle Cafe and found a chain store in the United States. I seemed to take a brief walk around the website. Later, when I talked about the topic of the earliest coffee shop in the world, I also mentioned that there is also a blue bottle in the United States. it's doing a good job. It's a regional coffee shop chain. Unexpectedly, a few years later, what I had in my hand was the masterpiece of the owner of the Blue bottle Cafe.

The author really wrote that he opened the shop himself, not some people in the market who specially picked popular books and cobbled together to catch up with the trend. he mentioned that some details of his shop were very moving, such as breaking the rules and insisting on making slow coffee. from the beginning of the sparse customers, to suddenly look up one day and find that a dozen or twenty people lined up in front of the store. The author does not directly say that kind of mood, but people who have worked in the storefront themselves see such words, it is easy to empathize with them.

There is no lack of knowledge about coffee in the book. In addition to the traditional mention of important processes such as planting, roasting and production, the introduction is more cordial in some aspects, such as when it comes to coffee growing places. The author does not just talk about large producing areas or flavor features like other coffee books, but specifically describes a manor owner who has a business relationship with him. A landowner in el salvador gave a more detailed introduction to the owner's coffee plantation life and shared a lot of new knowledge. in addition, the description of organic coffee is also very practical.

The author is also a technical control, unlike some coffee shop theme books on the market, in fact, some books, even bestsellers, are not worth mentioning at the level of coffee technology, but there are still many readers who are fascinated by coffee technology or coffee itself. because people who want to open a coffee shop are not necessarily obsessed with coffee technology or coffee itself, it is only the atmosphere of the coffee shop that attracts people, if the same atmosphere can be found. There's nothing wrong with an ice cream shop or a cake shop.

But the pleasing thing about this book is that the author is a lovely technocrat, perhaps not to the point of extraordinary talent, but like many men, he is curious about baking and the subtleties of other people's coffee making, as described in one link in the book. the details that the author had to bake when his wife was away from home in order to avoid his wife's aversion to smoke was amusing. And the author's original idea of opening a bakery in his yard is even more hilarious. Many people just don't believe it and think that the author is exaggerating. How can they have such a strange idea, but I believe that the author's ideas are true if he hadn't met a few good friends. The bakery he describes may actually be put into practice, because coffee makers know that coffee is a master who is prone to fantastic ideas.

When it comes to the theoretical knowledge of coffee, there will inevitably be many similarities, but whether there is one point that can resonate with you and feel that you have gained something from reading is the most important and simplest criterion for judging whether a book is good or bad.

In addition to seeing that the author is an actual coffee shop owner, the author also has ideas about coffee technology, which constantly resonates with me in the description of certain scenes and details. it is something that can only be described by a person who is really immersed in the coffee world, such as the large piece of text describing the early morning baking, the description of the details of the roaster, and the occasional emotion about coffee. Feel as if you are there and feel the same way.

"coffee...makes us smarter, healthier, funnier,more charming.

If it's a drug, then it is the best drug.

Good coffee makes us curious about pleasure.

It makes us who we wish to be. "

"Coffee Make us smarter, healthier, more fun, more attractive.

If it is a medicine, then it is the best medicine.

Good coffee makes us curious about fun.

Let's be the people we want to be. "